In a school year like this, professional development needs to strike a balance between encouraging and equipping. Content coaches need tools, yes — but they also need a regular boost. I specialize in supporting PD like this, particularly in the area of graduate candidate motivation.
Understanding graduate candidate motivation: the five key beliefs framework
Video: Here's how I would approach learner motivation when working with content coaches.
Asynchronous professional development options
Video: The book.
Video: The course.