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How to Write a Book Proposal: The Insider's Step-by-Step Guide to Proposals that Get You Published Paperback – Illustrated, September 5, 2017

4.6 4.6 out of 5 stars 214 ratings

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THE ESSENTIAL RESOURCE FOR SELLING YOUR BOOK
 
If you want to publish a book, you must present it to agents and publishers with a knock-your-socks-off proposal. Whether you're seeking a traditional press to publish your self-published book or trying to win over an agent for your graphic novel, memoir, or nonfiction title, you need an irresistible proposal. The better your proposal, the better the editor, publisher, and deal you will get.

Nailing your proposal requires an understanding of how publishers work and how to brand yourself, build a platform, and structure your book. You'll learn it all in this breezy top-to-bottom revision of the classic 100,000-copy best-seller. Inside
How to Write a Book Proposal 5th Edition, you will find:


   • Examples of successful proposals that earned six-figure deals
   • Guidance from agents, publishers, and writers
   • Ways to customize your proposal
   • Strategies for proposals in the Digital Age
   • Effective structures for narrative writers
   • A list of the "Top Ten Proposal Killers"
 This sassy, thorough guide from industry professionals Jody Rein and Michael Larsen will become your go-to for advice about publishing.
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Editorial Reviews

Review

"Indispensable!" --W. Bruce Cameron, New York Times best-selling author of A Dog's Purpose
 
"A treasure trove of ideas to get your work published!" --
Mark Obmascik, Pulitzer Prize-winning author of The Big Year and Halfway to Heaven
 
"Sets a new gold standard for aspiring authors!" --
Madeleine Morel, literary agent, 2M Communications

"Two top publishing pros, Jody Rein and Michael Larsen, offer here an invaluable guidebook for anyone trying to figure out how to best present your story so that those in power will pay attention. Step by step, they take you through the process of creating your proposal, giving you priceless insight into what will work best for YOU. They demystify and clarify, and make the whole process make sense. Trust them; you won’t be sorry." --CHUCK ADAMS, Executive Editor, Algonquin Books

"Jody Rein taught me how to write my very first book proposal, which resulted in my very first book sale, the
New York Times best-selling 8 Simple Rules for Dating my Teenage Daughter. Now she's taken that pragmatic advice and turned it into an indispensable guide for neophytes and seasoned professionals alike, full of hands-on, practical advice on what to do and when to do it to ensure a professional, winning book proposal!" --W. BRUCE CAMERON, best-selling author of A Dog's Purpose

"The fifth edition of
How to Write a Book Proposal sets a new gold standard for aspiring authors." --MADELEINE MOREL, literary agent, 2M Communications Ltd.

"Michael Larsen's
How to Write a Book Proposal has been the respected standard in the field ever since it was first published. Now in its fifth edition, it continues to be the best resource for any author wishes to land an agent and a commercial publishing deal. The market is more competitive than ever, and this book gives you the edge you'll need." --JANE FRIEDMAN, publishing consultant

"Jody Rein knows what publishers want. This book is a treasure trove of ideas to get your work published." --MARK OBMASCIK, Pulitzer Prize-winning best-selling author of
Halfway to Heaven and The Big Year

"
How to Write a Book Proposal 5th Edition is hands down the most thorough and helpful proposal-writing guide on the market. Rein and Larsen eliminate all guesswork and provide writers with exactly what they need to craft pitches that sell! I wish I'd had this gem years ago." --TONI ROBINO, best-selling collaborator and coach, Windword Literary Services

"The fifth edition of this book will change everyone's dream of writing and publishing a book into actual REALITY! The ideas in this edition have been integral to the publication of my last six books. And I love the inside scoop and behind-the-scenes stories of the publishing world. I LOVE this book! Thank you Jody Rein and Mike Larsen!" --MARK KISTLER, best-selling author of
You Can Draw in 30 Days! and Emmy Award-winning host of PBS' Mark Kistler's Imagination Station

"This book is truly the ultimate resource for writers who want to land a book deal; it's written by two extremely experienced publishing pros who understand the industry and know what it takes to break in. If you are serious about taking the path to traditional publishing, buy this book now and absorb every word. Highly recommended!" --STEPHANIE CHANDLER, author of
The Nonfiction Book Marketing Plan and CEO of NonfictionAuthorsAssociation.com

"
How to Write a Book Proposal is THE resource for aspiring nonfiction authors. It breaks down what we are looking for as agents with useful examples and tips from our side of the desk. I recommend it!" --GORDON WARNOCK, Partner, Fuse Literary Agency

"Take it from someone who has seen A LOT of book proposals: the advice in this book is the real deal. More than simply a 'how-to,' the fifth edition of
How to Write a Book Proposal shines a light on virtually every aspect of book publishing today. And it's fun to read!" --JUDY KLEIN, former VP, Farrar, Straus & Giroux; owner, Kleinworks Agency

"The no-nonsense title says it all. This book is your ticket to getting published, full of practical advice from pros with long records of helping authors turn good ideas into salable and successful books." --CHARLES SLACK, author of
Liberty's First Crisis, Hetty, Noble Obsession, and Blue Fairways.

"Jody Rein, former executive editor with divisions of HarperCollins Publishers and Penguin Random House, is the founder of boutique literary agency Jody Rein Books, Inc., and respected publishing consulting and coaching firm Author Planet Consulting. Jody has represented, published and coached hundreds of authors through successful publication in every form, from e-books to international bestsellers to major motion pictures. Michael Larsen, co-director of the San Francisco Writers Conference and the San Francisco Writing for Change Conference, is the author or co-author of eleven books. He is an author coach and a former agent, having co-founded the Larsen-Pomada Literary Agency, which sold books to more than 100 publishers and imprints. Together they draw upon their years of experience and expertise to publish the updated and expanded fifth edition of
How to Write a Book Proposal: The Insider's Step-by-Step Guide to Proposals that Get You Published. Being a complete and comprehensive course of step-by-step instructions and impressively informative commentary, How to Write a Book Proposal is absolutely essential reading for any author wanting to 'turn pro' and make a living with what they write be it fiction, non-fiction, or a combination of both. Of special note are the four appendices (The Publishing Process; The Virtual Media Kit; Four Sample Proposals; Sample Proposals Index), a listing of Additional Resources, and a four page Index. Simply stated, no personal, professional, community, or academic library's Writing/Publishing instructional reference collections should be without a copy of this newly revised fifth edition of How to Write a Book Proposal: The Insider's Step-by-Step Guide to Proposals that Get You Published." --Midwest Book Review

About the Author

Jody Rein, former executive editor with divisions of HarperCollins Publishers and Penguin Random House, is the founder of boutique literary agency Jody Rein Books, Inc., and respected publishing consulting and coaching firm Author Planet Consulting. Jody has represented, published and coached hundreds of authors through successful publication in every form, from e-books to international bestsellers to major motion pictures.

Michael Larsen, co-director of the San Francisco Writers Conference and the San Francisco Writing for Change Conference, is the author or co-author of eleven books. He is an author coach and a former agent, having co-founded the Larsen-Pomada Literary Agency, which sold books to more than 100 publishers and imprints.

Product details

  • Publisher ‏ : ‎ Writer's Digest Books; Fifth edition (September 5, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1440348170
  • ISBN-13 ‏ : ‎ 978-1440348174
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 6.05 x 0.83 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 214 ratings

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4.6 out of 5 stars
214 global ratings

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Customers say

Customers find the book provides useful advice and helpful tips on writing a book proposal. It offers detailed guidance and examples in an easy-to-follow manner. Readers appreciate the author's insights into the publishing audience's mindset. Overall, it's a comprehensive guide to getting published with valuable tips and examples.

AI-generated from the text of customer reviews

22 customers mention "Information quality"22 positive0 negative

Customers find this book informative and useful for writing book proposals. It provides useful advice and tips with real-world examples. They consider it an important resource for anyone interested in getting published.

"...V helps you perfect everything from the title to voice and includes crucial advice I have not heard elsewhere--such as making sure your proposal..." Read more

"I have eight published books and this was incredibly helpful as I prepared for the ninth. There is so much to consider, and things change over time...." Read more

"The content is great; the author offers very tangible and helpful guidance...." Read more

"...and others where it's just part of the book, but this one is the best resource I've found so far...." Read more

17 customers mention "Book content"17 positive0 negative

Customers find the book's content helpful and comprehensive. It provides clear instructions and examples for writing a book proposal. The author offers practical guidance and insider tips. The book is easy to follow with step-by-step instructions and varied instruction. It is a must-read for writers who want to write a book.

"...of how a proposal is used by industry professionals, a big picture overview of what you'll find in a proposal and how to look at the whole project..." Read more

"...There are step-by-step instructions and clear examples. Better than anything else I've seen." Read more

"The content is great; the author offers very tangible and helpful guidance...." Read more

"...Jane Friedman's The Business of Being a Writer is also excellent, although only part of it talks about the book proposal process...." Read more

11 customers mention "Advice"11 positive0 negative

Customers find the book provides clear advice and examples for a successful publishing proposal. It offers insights into the minds of the publishing audience. The book covers all topics, leaving guesswork behind. It's an effective guide that reflects the current publishing environment and is inspiring.

"...of what goes in each section of a book proposal, along with excellent examples that provide both clarity and inspiration. *..." Read more

"...The comments by industry professionals are valuable and insightful...." Read more

"...This book is simply the best primer on traditional publishing available in a single volume today...." Read more

"...although How to Write a Book Proposal contains more detail, more examples, and most importantly is a lot newer...." Read more

The only book you need for writing a book proposal!
5 out of 5 stars
The only book you need for writing a book proposal!
Amazing book! This is a comprehensive book on all the steps one should take in writing a book proposal to agents and publishers. There is so much usable information packed in this book - including checklists and additional resources. I highly recommend this book. Please mark if you find my review helpful. Thank you so much!
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Top reviews from the United States

  • Reviewed in the United States on September 8, 2017
    I have been recommending "How to Write a Book Proposal" by Michael Larsen to my clients for over a decade. The book has done well by us all, resulting in many a 5- and 6-figure book deal. So, it was with great excitement that I opened up the box that harbored the new 5th edition by my colleagues Jody Rein and Michael Larsen.

    What new gems would the 5th edition offer seasoned and aspiring authors alike? What fresh advice for navigating the shifting landscape of book publishing?

    The 5th edition did not disappoint.
    * The opening section on Basics provide motivation, a greater understanding of how a proposal is used by industry professionals, a big picture overview of what you'll find in a proposal and how to look at the whole project from a publisher's perspective. In short, it's the perfect start and also reflects the current publishing environment.
    * Part II on Organizing will save much time by helping you set up a system from the get-go.
    * Part III provides readers the nuts and bolts of what goes in each section of a book proposal, along with excellent examples that provide both clarity and inspiration.
    * Part IV has all new material on writing specialized proposals--for cookbooks, memoirs, series, graphic novels--you name it. I wish I'd had this information early on in my career!
    * Part V helps you perfect everything from the title to voice and includes crucial advice I have not heard elsewhere--such as making sure your proposal format reads properly on multiple devices. Yikes! The things we writers need to keep track of and test nowadays!
    * In Part VI you'll find timely advice on finding agents, identifying the best fit for publishing houses and models and even sound advice on self-publishing.

    One thing I noticed is that some absolute no-no's of yesteryear are now not only acceptable: it's cool to break the old rules. Call yourself by your first name and not "the author" or "Ms. so and so." Compare your book to books more than a decade old (IF you have good reason to). It's all good--as long as it works! [That's where beta readers and editors come in!]

    The one danger with this book is reading the sample proposals. If you're like me, you'll get so caught up in the compelling case made for each book, you'll order all the sample books immediately. I am not kidding. I had no idea that I was desperate to read a memoir about working with Mother Teresa! Still, I highly suggest using the sample proposals as a model for your proposal and an easy jumping off point.

    The 5th Edition has been in my possession just four hours and twenty minutes and I have already recommended it to a client writing a book proposal. If you buy just one book as your go-to resource for writing a nonfiction book proposal, this is the one to get. I will continue to suggest it to any aspiring authors who asks for my advice!
    21 people found this helpful
    Report
  • Reviewed in the United States on January 22, 2025
    I have eight published books and this was incredibly helpful as I prepared for the ninth. There is so much to consider, and things change over time. The comments by industry professionals are valuable and insightful. This book was recommended to me by my agent, and I recommend it to others no matter what your experience level. There is something helpful for everyone.
  • Reviewed in the United States on March 10, 2025
    If you want to put yourself through the torture of writing a book proposal, this is the companion you want. There are step-by-step instructions and clear examples. Better than anything else I've seen.
  • Reviewed in the United States on November 2, 2021
    As a writing coach, I work with aspiring fiction and nonfiction authors to "tell their stories well and publish wisely." The writing process (to actually finish the book) and the writing craft (to make it the best possible book) is the obvious part, but really just the first part of becoming an author. The second part, "and publish wisely," often takes novice writers by surprise. The 21st Century publishing world is a bit of a Wild West, with a baffling rabble of options clamoring for a newbie's attention (and often a newbie's money—lots of it).

    Jody Rein and Michael Larsen do indeed explain "How To Write a Book Proposal," but they do far more than that. This book is simply the best primer on traditional publishing available in a single volume today. I recommend it to all my Wordsmith Writing Coaches clients, and to anyone considering publishing a book who hasn't already worked in the publishing industry.

    If you only have time to read *one book* about how to publish wisely with a traditional publisher (large, small, or hybrid), read *this one.*
    5 people found this helpful
    Report
  • Reviewed in the United States on October 2, 2024
    The content is great; the author offers very tangible and helpful guidance.
    The structure of the book itself - and I am referring to the information design - is a bit clunky though.
  • Reviewed in the United States on October 5, 2020
    I've read five books that talk about writing book proposals, some with no other focus (like this one), and others where it's just part of the book, but this one is the best resource I've found so far. I also enjoyed Book Proposals That Sell by W. Terry Whalin, although How to Write a Book Proposal contains more detail, more examples, and most importantly is a lot newer.

    Jane Friedman's The Business of Being a Writer is also excellent, although only part of it talks about the book proposal process.

    If anyone knows of another book that specifically talks about the book proposal process and nothing else, and is at least as good as this one, please leave a comment because I'd love to read it.
    3 people found this helpful
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  • Reviewed in the United States on October 17, 2017
    You cannot get your non-fiction work published today without a book proposal. And there are no two people better equipped to help you through the writing process than Jody Rein and Michael Larsen. They make what could be a daunting exercise almost easy with their step-by-step guide to crafting a winning pitch.
    The book is a breeze to follow, with insider tips and examples of successful proposals (for six-figure deals) that you won't find anywhere else. And if you've already written your book? All the better. You can plug your own market research and finished chapters right into the proposal template. When you're done, you'll have a much better idea of what makes your book unique and how to handle those media interviews you know are coming. Don't hesitate. Buy this book, and then write the bestseller you've always dreamed of.
    7 people found this helpful
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  • Reviewed in the United States on July 31, 2020
    Jody Rein's reputation in the world of literary agents and property acquisition is among the best in the industry. This book is like a detailed roadmap to what agents and acquisition editors are looking for. It has great (real world) examples, which is key. It also contains some insights into the mind of the publishing audience which will read your proposal, what they are looking for and WHY. A must-have book to get your non-fiction book idea into shape to present to professionals.
    2 people found this helpful
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Top reviews from other countries

  • Leticia McEwen
    5.0 out of 5 stars Excellent
    Reviewed in Canada on June 23, 2023
    Very good
  • Luca Dellanna
    5.0 out of 5 stars Extremely useful and concrete
    Reviewed in Italy on July 22, 2023
    If you are about to write a book, do yourself a favor and read it before starting to write your book.

    I wish I had done that.
  • Becca
    5.0 out of 5 stars Fantastic book, helped me get an agent (and eventually a book deal!)
    Reviewed in the United Kingdom on March 16, 2022
    I knew nothing about publishing when I bought this book, but it's a fantastic explainer about what a proposal needs and why it's important. I used it as a foundation for writing my first book proposal, which is what got me my literary agent. We didn't end up using that proposal, but I used this book again to write my second proposal, which, a few years later, is now an actual book!! So I very much recommend this book, it started me on my journey to being published.
  • Buddy Brennan
    5.0 out of 5 stars Very informative and clear.
    Reviewed in Canada on September 30, 2021
    A literary agent recommended this book so I can prepare a Book Proposal. This book lays out with clear examples of how to do that; fantastic and helpful!
  • Jenny Swainston
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on March 18, 2018
    Very thorough and well written, this revised version is very comprehensive.