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Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong Hardcover – May 16, 2017

4.6 4.6 out of 5 stars 4,728 ratings

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Wall Street Journal Bestseller

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:


• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength
• Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers

• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution
• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going
• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

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Editorial Reviews

Review

Wall Street Journal Bestseller

Publisher's Weekly Bestseller

USA Today Bestseller

Financial Times Business Book of the Month

Business Insider Best Business Books of the Year

Fast Company Best Business and Leadership Books

Entrepreneur Magazine Best Business Book


"

In this compulsively readable, brilliant kaleidoscope Barking Up The Wrong Tree, Barker is your rollicking guide through the science of success. You'll discover what pirates and inmates can teach us about honesty and generosity, how to network like the world's greatest mathematician, and much, much more."

-Daniel H. Pink, #1 New York Times bestselling author of Drive and To Sell is Human



"Delightfully puckish, evidence-backed and full of insight, this book answers questions about success that have puzzled us for far too long."

-Adam Grant, New York Times bestselling author of Originals and Give and Take



"This book is compelling because Barker's irreverence is so consistently on-target, relentlessly puncturing the wisdom balloons that most need bursting."

-Robert B. Cialdini, New York Times bestselling author of Influence and Pre-Suasion



"Barking Up The Wrong Tree is a masterpiece. Whether you are a connoisseur of self-help books, or despise them, you won't be able to resist this recipe for living a better life."

-Robert Sutton, Stanford Professor and bestselling author of The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt

From the Back Cover

Much of the advice we’ve been told about achievement is logical, earnest . . . and downright wrong.

In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and—most important—how anyone can achieve it. You’ll learn:

  • Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength 
  • Whether nice guys finish last, and why the best lessons about cooperation come from gang members, pirates, and serial killers
  • Why trying to increase confidence fails, and how Buddhist philosophy holds a superior solution
  • The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going
  • How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want. 

 

Product details

  • ASIN ‏ : ‎ 0062416049
  • Publisher ‏ : ‎ HarperOne; 1st edition (May 16, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 9780062416049
  • ISBN-13 ‏ : ‎ 978-0062416049
  • Item Weight ‏ : ‎ 1.06 pounds
  • Dimensions ‏ : ‎ 1.3 x 6.2 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 4,728 ratings

About the author

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Eric Barker
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Eric Barker is the author of The Wall Street Journal bestseller "Barking Up the Wrong Tree" which has sold over half a million copies and been translated into 19 languages. Over 500,000 people have subscribed to his weekly newsletter. His work has been covered by The New York Times, The Atlantic, The Financial Times, and others. Eric is also a sought-after speaker, having given talks at MIT, Yale, Google, the United States Military Central Command (CENTCOM), and the Olympic Training Center.

Customer reviews

4.6 out of 5 stars
4,728 global ratings

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Customers say

Customers find the book provides valuable insights and life lessons. They describe it as an entertaining read with interesting stories that illustrate the research. Readers praise the writing style as clear, effective, and coherent. The book helps them improve their lives through happiness and success in relationships.

AI-generated from the text of customer reviews

356 customers mention "Insight"346 positive10 negative

Customers find the book full of unconventional wisdom. They appreciate the well-researched and insightful studies and perspectives. The life lessons are where the book truly shines, as the author has distilled the wisdom from multiple sources and boiled it down to its core elements. Readers appreciate the examples and allow them to make reasoned conclusions. Overall, they describe it as a great and helpful book that takes some of the best wisdom you'll find in self-help books and provides valuable resources.

"...Barking Up the Wrong Tree will be a roadmap toward your success and keep you from banging your head against repeated failure. I almost missed..." Read more

"...that promise and it’s one of the reasons why this is a great and helpful book. This book was valuable to me for several reasons...." Read more

"...His advice is well-researched and well-supported... and can result in massive improvements in your life, IF you're willing to do the work...." Read more

"...you finish Barking Up the Wrong Tree, you will have actionable strategies to be a better leader, to be more efficient and effective, and to live a..." Read more

329 customers mention "Readability"323 positive6 negative

Customers find the book easy to read and enjoyable. They say it provides useful information and is one of their favorite non-fiction books. Readers describe it as a treasure that changes lives for the better.

"...This BOOK IS AWESOME!!! You will not be able to loan this book out because you will never get it back from your friends...." Read more

"...He keeps that promise and it’s one of the reasons why this is a great and helpful book. This book was valuable to me for several reasons...." Read more

"...at the end of Chapter 3... but my life has changed dramatically, incrementally, and for the better...." Read more

"...You will never read a book that is both so enjoyable and provides so much actionable information to improve your life...." Read more

174 customers mention "Entertainment value"174 positive0 negative

Customers find the book entertaining and engaging. They appreciate the humorous stories used to illustrate research. The writing style is described as humorous and well-written.

"...I have read half the book and feel like I just started reading. Barker is hilarious, the stories are fascinating, and the advice is priceless...." Read more

"...And Eric makes it fun...." Read more

"...The information is straightforward, well-articulated, written in a conversational style, humorous. It is easy reading. Very insightful...." Read more

"...takes some of the best wisdom you'll find in self-help, makes it immensely entertaining, and doesn't sacrifice its quality to do so...." Read more

121 customers mention "Story quality"121 positive0 negative

Customers enjoy the fascinating stories in the book. They appreciate the author's blend of research, anecdotes, and wit. The stories are heartwarming and entertaining, showing both sides of the story. Readers find the book lighthearted and enjoyable.

"...Barker is hilarious, the stories are fascinating, and the advice is priceless...." Read more

"...day and seeking out small wins is both a good strategy and emotionally satisfying...." Read more

"Eric Barker gives a whole bunch of different and strange stories that allow the reader to understand the meaning of success and what determines it..." Read more

"...As he dives into a new subject, he opens up with an interesting story that relates to the subject - an illustration of what the following content..." Read more

114 customers mention "Writing style"109 positive5 negative

Customers find the writing style readable and clear. They mention it's organized in a meaningful way with appropriate notes. The style is conversational and humorous, synthesizing information in a simple manner.

"...It is an easy read that takes you to different places and allows you to understand how to attain your personal success story" Read more

"...It is easy reading. Very insightful. You will find a lot of helpful information in this book...." Read more

"This is a fascinating, expertly written, and thoroughly satisfying read...." Read more

"...their wisdom, and presents it to us weekly (and via this book) in a coherent, funny, well-written and extremely well-researched manner...." Read more

33 customers mention "Happiness"33 positive0 negative

Customers find the book helpful for achieving happiness and success in life. They say it helps with relationships, careers, and hobbies. The book provides a realistic yet reassuring message about the true meaning of success.

"...that naps can greatly improve performance and that relationships are the key to a satisfying life...." Read more

"...This isn't a feel-good book, but this book will make you feel good...." Read more

"...but this one has a lot of signposts for living a happier, more fulfilling life. You'd be wise to read and share it...." Read more

"...This is a 5 star book on how to achieve happiness, well-being, peace, and a sense of success with life...." Read more

32 customers mention "Ease of application"27 positive5 negative

Customers find the book's suggestions easy to follow and implement. It provides clear steps to apply the ideas in their lives. The book takes complex subjects and makes them understandable, making it a quick and enjoyable read.

"...'s contribution to the literature is unique in that it comes light and easy." Read more

"...It's rare to read a book this influential. And it's an easy and fun read to boot! 5 stars all the way! Buy it!" Read more

"...I’m impressed with Barker’s simple, easy to read language, and his conversational writing style...." Read more

"Eric has a flair for writing – fun, easy, and very tongue-in-cheek...." Read more

22 customers mention "Perspective"16 positive6 negative

Customers appreciate the book's unique perspective. They enjoy how both sides of each chapter are presented, challenging widely-held assumptions and making you look at things differently. The book does a good job of presenting multiple sides of success principles that they have long held. It challenges your perceptions and makes you reconsider a lot of what you know. The whole message is delivered through different angles, contexts, practices, and successes, creating coherence in the various topics. The stories create a coherence in the different topics, making you laugh and think at the same time.

"...changing, making me look at everything I work on with a new, clearer perspective." Read more

"Really helpfull, giving you different point of views while trying to discover your path to success in life. A must read definetely." Read more

"...The analysis of the evidence often seemed rather shallow, as he seemed to just cherry-pick a quote from an expert or a statistic from an oftentimes..." Read more

"...The book does a good job of presenting multiple sides of "success principles that I have long wondered about so it was very refreshing to not be..." Read more

Easy, informative, and useful - this inspired me to take notes
5 out of 5 stars
Easy, informative, and useful - this inspired me to take notes
I have followed Eric Barker's blog on and off for a while, and when he published a book I was immediately interested. I am happy with where I am in my career and a book about success would not normally interest me, but for Barking Up the Wrong Tree, a combination of knowing the author's style and a focus on the research behind "success" attracted me. Shortly into the book, I realized that I wanted to remember what I was reading and starting doing something that I haven't while reading a book since college - taking notes. I took copious notes, since although the book is fairly brief, it has little fluff and lots of useful content that I wanted to remember. If you don't want to take notes, don't worry - each chapter has a summary of the key points at its end.Looking back at those notes, they're almost funny in how simple they are. Much of the content in "Barking Up the Wrong Tree" seems obvious, as if you already knew what you're reading, but never stopped to think about it. An example point: valedictorians aren't the world's high achievers, since they learn to succeed within a set of boundaries that don't exist outside of an educational environment. It seems almost self-evident when you pause to think about it, but reading summaries of the research behind these points backs them up and helps to make the point stick.There is/are plenty of tips and and guidance that Mr. Barker provides to help people looking to succeed in their careers, but I like that he spends time providing a rationale that success is more than climbing the ladder. A portion of the the book is dedicated to how to find success in life in a way that makes you happy. It sounds a little touchy-feely, but I know plenty of people who can use this advice, even those who aren't machiavellian by nature.Overall, I found this to be a great read. I found myself talking about it often with friends and family, though the common-sense nature of much of what I ended up describing didn't have them in awe of what I had read, as I generally discussed key points more. I'm still happy with it and have gifted the book to a friend as well, which now that I think about it, might be risky given the title. C'est la vie.Oh, and I'm not telling my kids the point about the valedictorians. They can hear that one when they're out of school.
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Top reviews from the United States

  • Reviewed in the United States on July 6, 2022
    Barking Up the Wrong Tree is the best self-help book I've read since Stephen Covey's 7 Habits of a Highly Effective Person nearly 30 years ago. Barker condensed the last 20 years of productivity and success scientific research into his 300 page book during the writing of his blog for the last 10 years. This stuff is pure gold. I just wish I knew about this 20 years ago but the book was only written 5 years ago.
    The first chapter tells you when to comply with the rules and when to strike out as a maverick. The second chapter tells you when you want to be a nice guy and when do you need to be cut throat. (Answer: pirates, drug dealers and prison gangs are successful by being nice for long term success. Short term relationships like used-car salesmen need to be cut-throat for short term quick gains.) The third chapter tells you when to quit, i.e. when you will never realistically make it, versus sticking to it with grit with tricks like making the struggle into a fun game. The fourth chapter is about when it pays to be an extrovert using social media or being an introvert diving into deep work Cal Newport style.
    There is a lot of nuisance in this book so you will need to re-read sections, look at the end notes, and buy the books Barker references. This BOOK IS AWESOME!!! You will not be able to loan this book out because you will never get it back from your friends. I have read half the book and feel like I just started reading. Barker is hilarious, the stories are fascinating, and the advice is priceless. Barking Up the Wrong Tree will be a roadmap toward your success and keep you from banging your head against repeated failure.
    I almost missed reading this book because the price was way too expensive when it first came out. I bought a used copy for $2 when I saw Barker's new book on the science of relationships. It is really scary because reading this book has been life changing, making me look at everything I work on with a new, clearer perspective.
    17 people found this helpful
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  • Reviewed in the United States on October 12, 2017
    At first glance, you may think that Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong by Eric Barker is another book by some motivational speaker designed to convey the secrets of life and success. Don’t make that mistake. Yes, I know, just about everybody who’s going to tell you how to improve yourself today claims that they’ve based their recommendations on science or, in a burst of faddism, “neuroscience.” Most of them haven’t done enough homework.

    This book is different. If you’re serious about living a life that’s more like the one you want to live, you should read this book. Before I tell you why, let me tell you something about me so you can judge my recommendations.

    I’m 71 years old, and for more than half a century, I’ve been working on making myself and my life better. I’ve learned a lot by getting it wrong and then adjusting, and I’ve learned a lot by reading and talking to other people and trying things. As a result, I’ve read a lot of books about how to do life better and this is one of the best. Early in the book, Eric Barker says this:

    “You’ve been told about all the qualities and tactics that will help you get where you want to go, but there’s no real proof – and perhaps you’ve seen plenty of exceptions. That’s what we’re going to look at in this book.”

    Barker keeps his promise in six focused chapters. Chapter 1 is about whether playing it safe produces success. Chapter 2 deals with whether nice guys finish last or first. In Chapter 3, he looks at the emerging science of resilience, starting with Navy SEAL training. I bet you’ve never thought of SEAL training as a game, but you might after you read this. Chapter 4 addresses the issue of whether success is based on what you know or who you know. Chapter 5 is all about attitude. Chapter 6 is a step back to review the big picture.

    Barker makes another promise early in the book. He promises that in each chapter he’ll review both sides of the issue. He keeps that promise and it’s one of the reasons why this is a great and helpful book.

    This book was valuable to me for several reasons. Here they are.

    Barker does what many great business and self-help authors do. He states things that you could not have articulated before but seem obvious once he says them. One thing like that for me was the fact that the major reason people don’t get enough sleep is that they spend the time working. He also adds detail and insight to things I already knew.

    I knew that turning challenges into games was a good thing and it’s a technique I’ve used for years, but I didn’t know much of the science behind it until I read this book. In fact, this book has the best short summary I’ve come across of how to use game elements to make your life and work experience better.

    Barker reframed things that I already knew. I knew, for example, that the beginnings and endings of things are perceived as important. I used that to design speeches and training programs. After reading this book, I’m thinking about the same thing when I plan my day. There’s a bit of science about why your mood in the morning can affect your whole day. And more about ending the day right.

    There are also things here that I’d already discovered for myself over the last several decades. Among them are the facts that naps can greatly improve performance and that relationships are the key to a satisfying life. There’s also the idea that saying “no” is a critical skill if you want to be as successful as possible. There’s material on why making progress every day and seeking out small wins is both a good strategy and emotionally satisfying.

    There were also some things that were brand-new to me. I learned about self-compassion and it’s something that I will try to use in my life. Barker told me about the research that supports the idea that we don’t do the things that make us the happiest naturally. Instead, we do what’s easy. And he introduced me to the idea of intensifiers, traits that are mostly negative but can be huge performance enhancers in certain situations.

    In addition to covering both sides of several important issues, Barker does a magnificent job of connecting the dots. As you move through the book you will find that things discussed in early chapters will make another visit in later chapters.

    Toward the end of the book he puts together a framework for creating a successful life. I’ve used several of these frameworks in my life to evaluate how things were going and to get ideas for what improvements I should prioritize. Generally, they had more than four issues. His four are happiness (enjoying), achievement (winning), significance (counting to others), and legacy. A single word for legacy is extending, but I find his definition much more helpful: “Establishing your values or accomplishments in ways that help others find future success.”

    Bottom Line

    Barking Up the Wrong Tree is a book which will help you do better at work and in life.
    497 people found this helpful
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  • Reviewed in the United States on September 11, 2019
    If you feel as if you're spinning your wheels and regularly running into walls... or just not being as successful (in ANY area of your life) as you'd like, get this book.

    Don't plan to read it in one sitting. So far, I haven't been able to read more than a few pages before I experience an avalanche of "ah-HA!" moments, or at least things I need to stop and ponder.

    But, I keep going. After over a month, I'm only at the end of Chapter 3... but my life has changed dramatically, incrementally, and for the better. Not quite a full 180, yet, but... yes, SO much better!

    I can't imagine reading this on a tablet or Kindle. Get the paper version, instead. You'll be able to read a little, pause and think about it, maybe journal a bit... without your screen going dark and distracting you.

    The biggest challenge may be to keep moving forward through this book. His advice is well-researched and well-supported... and can result in massive improvements in your life, IF you're willing to do the work. And, for me, most of this was in my own head.

    Even if you get through just one chapter of this book, or maybe even half a chapter, I think you'll experience positive change and perhaps some relief. Give it a try.
    One person found this helpful
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  • Reviewed in the United States on February 12, 2025
    Eric Barker gives a whole bunch of different and strange stories that allow the reader to understand the meaning of success and what determines it in the end. It is an easy read that takes you to different places and allows you to understand how to attain your personal success story

Top reviews from other countries

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  • Ruth
    5.0 out of 5 stars Such an entertaining and enjoyable read.
    Reviewed in Canada on September 25, 2024
    I really enjoyed "Barking Up the Wrong Tree." It's a funny, thoughtful, and entertaining book that really teaches you to look at things differently.
  • Arge
    5.0 out of 5 stars Very good
    Reviewed in Mexico on July 23, 2023
    Nice book, he cares to explain why people is succeeding with a very particular approach.
  • Cliente Kindle
    5.0 out of 5 stars Nice thoughts well written about life
    Reviewed in Brazil on July 23, 2023
    The book brings nice, interesting thoughts about life, and is nicely, well written. The book is worth reading by anybody engaged in living happily and healthy.

    My recommendation is to read the book slowly and definitely not all at once. Readers should take their time to think about what was recently read, and, hence, enjoy each step of the reading.
  • Andriamiharimamy RAJAONISON
    5.0 out of 5 stars Unexpectedly insightful
    Reviewed in France on November 8, 2020
    This book is not the usual success related and non-fictional book I’m used to read. It challenged my beliefs and showed helpful insights while keeping that sense of humor throughout the journey.
    I definitely recommend this book.
  • Cliente Amazon
    5.0 out of 5 stars Maravilloso
    Reviewed in Spain on September 16, 2019
    Un libro fascinante, especialmente si te encuentras en una situación laboral, dónde necesitas empuje, más conocimiento de tu mismo. Las teorías sobre personalidad basadas en ejemplos curiosos y apoyadas en muchos estudios psicológicos. Cada uno puede encontrar algún campo en cuál evolucionar y las direcciones cómo hacerlo.
    Report