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Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition) (Extreme Ownership Trilogy, 1) Hardcover – November 21, 2017

4.8 4.8 out of 5 stars 37,656 ratings

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From Jocko Willink, the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics, an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons of self-discipline, mental toughness and self-defense learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it’s release in October 2015,
Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

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Editorial Reviews

Review

“This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader.” ―Roger Ailes, Chairman and CEO, Fox News Channel and Fox Business Network, and chairman, Fox Television Stations

“Leif and Jocko are the real deal. I’m honored to have served with them. They led SEALs in the fight through the hell that was the Battle of Ramadi. This book shows how they did it.” ―
Marcus Luttrell, U.S. Navy SEAL and #1 national bestselling author of Lone Survivor

“The smartest, most revolutionary management approach since Jack Welch's
Six Sigma.” ―Don Imus, radio host, Imus in the Morning

“Finally, a leadership book that actually demonstrates how to truly lead. Riveting, engaging, and free from the usual cliché platitudes, this book is strikingly impactful and will dramatically improve leaders of all types.” ―
Amy Brandt Schumacher, entrepreneur, executive, and philanthropist

Extreme Ownership provides huge value for leaders at all levels. An inspiring and page-turning read, the leadership lessons are easy to digest and implement. It provides a powerful SEAL framework for action to lead teams in high-stakes environments. This book made me a better leader and enabled my entire team step up our game!” ―Jared Hamilton, founder and CEO, DrivingSales

"One of the best books on leadership I've ever read and a tremendous war story book as well." ―Marc Andreessen

About the Author

JOCKO WILLINK was a Navy SEAL for 20 years, rising through the ranks to become commander of Task Unit Bruiser―the most decorated Special Operations unit of the Iraq War. After retiring, Willink continued on the disciplined path of success, co-founding Echelon Front, a premier leadership and management consulting company, writing the #1 New York Times bestsellers Extreme Ownership; Leadership Strategy and Tactics; Discipline Equals Freedom; and The Way of the Warrior Kid children’s series. He created and hosts the top-rated podcast, Jocko Podcast, and is also a principal at several highly successful companies, including JOCKO FUEL and Origin USA.

LEIF BABIN served 9 years as a Navy SEAL. He was in combat in Iraq during the Battle of Ramadi, a conflict that resulted in numerous medals for his efforts. After his tours, Babin served as a Navy SEAL instructor before forming Echelon Front with Jocko Willink, a leadership training group that uses the lessons and expertise the pair learned as SEALs to train leaders beyond the military. He is the co-author of the #1
New York Times bestseller Extreme Ownership. Babin lives in New York.

Product details

  • ASIN ‏ : ‎ 1250183863
  • Publisher ‏ : ‎ St. Martin's Press; 1st edition (November 21, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 9781250183866
  • ISBN-13 ‏ : ‎ 978-1250183866
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.85 x 1.2 x 8.55 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 37,656 ratings

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4.8 out of 5 stars
37,656 global ratings

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Customers say

Customers find the book easy to read and understand. It provides guidance for simple leadership and life skills, skillfully connecting battlefield lessons to business and life. They appreciate the riveting stories that back up what is taught. The principles are applied in different areas of life, with great real-life examples. Readers find the principles of extreme ownership powerful and necessary for growth. The book explains common sense behavior clearly and explains how to apply it quickly to any current job.

AI-generated from the text of customer reviews

2,163 customers mention "Readability"2,089 positive74 negative

Customers find the book easy to read and understand. They appreciate the well-written content and diverse topics. The book provides an insightful framework for quickly gaining knowledge.

"...I found it interesting in this book how some so-called business leaders seem to refuse to accept the “extreme ownership” philosophy and stubbornly..." Read more

"...What I liked: 1. An easier read than most leadership books due to their military experience. 2...." Read more

"LOVE THIS BOOK it is a great read. the combat stories are awesome." Read more

"This is an invaluable read for anyone looking to improve themselves or their organization...." Read more

1,840 customers mention "Leadership book"1,817 positive23 negative

Customers find the book compelling and helpful. It explains simple leadership concepts and practices using experiences from the battlefield. The authors skillfully connect battlefield lessons to business and life, offering practical strategies. Readers appreciate the insights from elite leaders and their ability to lead successful teams that accomplish their mission. Overall, readers find the book an excellent read that keeps their attention and provides powerful self-motivation.

"...programs, realistic combat techniques, great swimming methods, warrior philosophy or their fantastic leadership principles, I have attempted to read..." Read more

"...3. Being direct can be kind. 4. A great overall guide to leadership and inspiring people to become leaders themselves." Read more

"LOVE THIS BOOK it is a great read. the combat stories are awesome." Read more

"...Jocks and Leif share critical lessons and show how they apply to any situation." Read more

292 customers mention "Storytelling"228 positive64 negative

Customers appreciate the storytelling and principles in the book. They find the stories compelling and relevant. The stories are short, interesting, and relevant. Readers mention that the book has merit as a war memoir in its own right.

"...I love the way the authors provided examples taken from their actual combat experiences to show the importance of good leadership decisions, and..." Read more

"Very insightful and entertaining book! All of the stories in the book are live missions, but each story relates back to real life problem solving...." Read more

"...Principles are easy to grasp and not abstract. I think it is a perfect book for an onboarding process as well." Read more

"...I'm sure it did. It's just that the stories feel forced and made up so that they can show just how wel Willink and Babin's leadership principles..." Read more

253 customers mention "Application"227 positive26 negative

Customers find the principles in the book applicable to life in general. They appreciate the real-life examples and common sense explanations. The book provides sound principles and strategies for leading, whether in personal or professional settings. It provides additional insights and refined concepts.

"...but these same rules apply to business success and just living a full and productive life...." Read more

"...The principle learned -> Application in business case...." Read more

"...The new edition adds even more depth, with additional insights and refined concepts that enhance the book's already robust content...." Read more

"...to keep your attention and take situational experiences and apply to every day practice. Highly recommend" Read more

156 customers mention "Ownership"153 positive3 negative

Customers find the principles of extreme ownership powerful, humbling, and necessary for growth. They mention taking responsibility and accountability for their people and the situation. The book goes into detail about how to take extreme ownership and lead those in a different way.

"...– trust & empower junior leaders to make decisions and take ownership of those decisions. Allows senior leaders to focus on the big picture. •..." Read more

"...Good leadership is about taking extreme ownership. Ownership is taking responsibility and accountability for your people and the situation...." Read more

"...The book is built around the core principle of "extreme ownership," where leaders take full responsibility for everything in their sphere of..." Read more

"...The most important tenet - the eponymous Extreme Ownership - means taking responsibility for everything, including abject failure...." Read more

118 customers mention "Ease of follow"94 positive24 negative

Customers find the book straightforward and easy to understand. They say it provides simple tools for effective leadership that can be applied quickly to any current job, from a top level executive to a new employee. The book challenges readers to take stock and improve their personal life and leadership. It recalls actual events in a concise manner.

"...of war stories to keep you on the edge of your seat, with little practical instructions." Read more

"...Concise manner of recalling actual events ,applying it to a set principle, then giving a real world business example...." Read more

"...picture which enables others to take ownership and swiftly act on what is immediate...." Read more

"...the ideas / principals that the authors lay out can be applied QUICKLY to anyone current job, from a top level executive to a dishwasher...." Read more

91 customers mention "Value for money"81 positive10 negative

Customers find the book provides valuable lessons and is worth the money. They say it's worth the time and investment. The book contains no fluff or filler, making it efficient and flexible.

"I love this book well worth the money. Talks about all the important steps of a good leader. Highly recommend...." Read more

"...near, trust is paramount to remain flexible, adaptable, and efficient...." Read more

"...In either case - worth your time.......and therefore heartily recommended." Read more

"...It is totally okay to just buy this book, read it, then do absolutely nothing with the information while at work...." Read more

74 customers mention "Personality"74 positive0 negative

Customers appreciate the author's personality. They say it helps them at work, in personal relationships, workouts, and more. The book teaches about humility, discipline, and how to be the best version of themselves. It also helps with relationships at home and at work.

"...Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be..." Read more

"Great book on how to lead with discipline, confidence and humility. Anyone in any kind of leadership should read this book." Read more

"...True leader is humble, respectful of others, communicates clearly and transparently, shares the decision-making with the team, is not shy of others’..." Read more

"...full responsibility for the failure of the mission. ○ Build good relationships; take the time to connect with your team on a human level..." Read more

War stories with lessons for business leaders
4 out of 5 stars
War stories with lessons for business leaders
The CEO and COO of my company highly recommended this book. As a combat veteran (with the scars to prove it) and someone in business now, I looked forward to reading the book.The authors, Jocko Willink and Leif Babin, served as Navy Seals in some of the toughest fighting the US military has seen in many years, the fight for Al Anbar in Iraq.First, Jocko and Leif are real heroes, and their actions both during and post combat are to be lauded.The format of the book is that each substantive section has a relatively lengthy war-story as a set-up, and then, a pithy lesson, and then, how one might apply the lesson in the business world.The central theme in the book is that leadership as exemplified by extreme ownership wins all in combat and in business.The specific lessons are: (in my own translation) extreme ownership, no bad teams - only bad leaders, believe, keep egos in check, support one another, keep things simple, work on the most important things, power down to subordinates, plan, managing up is as important as managing down, be brave in the face of uncertainty, and be disciplined.Sheeeewwww! That is a lot to take in. There are so many different lessons, and they are often at odds, Jocko and Leif say that you have to balance things. It is kind of like saying, "don't be too hot or too cold." Well, yes, with advice like that, you can never be wrong, but often you are of limited use.All of the proffered concepts have the potential to be useful, some of them are "truer" than others.The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book.Why not five stars? Some of the lessons have limited applicability in real-world business (even in the world of combat based on person leadership experience - I commanded an Army division and served as a battalion, brigade, and echelons above division commander in combat and know something about how this all works).Say this together with me, "Seal teams do not necessarily represent my business." Say it again, Seal teams do not necessarily represent my business.Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be disciplined. Those work nearly all the time. Which work much of the time? They are: believe, be brave in the face of uncertainty, and extreme ownership. The rest fall into a more limited use category - in other words, they might be useful, but you have to carefully evaluate your own situation before applying blindly.Military lessons are tricky. Jocko and Leif are not alone in overapplication. Simon Simak wrote a book that is also widely lauded called "Leaders Eat Last." In the book, Simon says, "leaders might go hungry, but they won't." The lesson is that good leaders have the loyalty of their subordinates, and they will sacrifice their own food to feed the leaders. It is a noble sentiment, but often as a good leader you do go hungry because your personnel know and believe that you would rather they eat than for them to go hungry on your behalf. Sorry, Simon, you know I love you, but you got the lesson almost right, but not quite.In "Extreme Ownership," the better lesson would be the Albert Einstein quote, "make things as simple as you can, but not simpler." As leaders, I have seen many organizations flounder because the leadership tried to reduce a very complex situation into something simple for ease of understanding. Certainly, the situation in Iraq in 2003-05 fell into this category. The reality was that there was a very complex society with a greatly interdependent economy that the Bath Party held together with charisma and complicated machinations. The dumb downed version was "Saddam was bad. Saddam was a Bathist. All Bathists are bad. Throw all the Bathists out, which led to over a dozen years fighting an insurgency - that never had to be.Another modified lesson is "delegate what you can, not what you want to." I have seen many a business leader put faith in subordinates to undertake complex tasks that the subordinates honestly thought that they could do, but they did not know what they did not know, and the leader blindly trusted them. This hard lesson is especially true today when ten minutes on YouTube makes every new employee think that they can do the most demanding and complex task the way that the expert did in that cool video. Leaders need to be discerning and excel in mentoring and be able to say things like, "how about if we work together on it." Do this complex project in chunks, and I will help with quality assurance and some guidance and training. Then, follow-up in a supportive, kind way. Everyone wins.Perhaps the most egregiously overapplied lesson from the book is that "there are no bad teams, there are only bad leaders." In both business and in combat, I found that nearly every organization has personnel who are simply unsuited to doing some of the hard jobs required. By the by, at least at the beginning of the war, this was nearly independent of rank. Some of my most senior officers and enlisted personnel were the most incompetent and (really) cowardly. If you want your organizations to succeed then sometimes these personnel must be either removed or at least neutralized.A final caveat, in truly elite, business organizations, one huge mistake that I have seen leaders make is that they try very hard to make their very bright subordinates feel special by repeatedly praising them and telling them they are the best in the world. Pride cometh before a fall. The lesson to keep the egos in check means all the egos, not just the leaders. Military personnel in general and our special forces folks in specific go through a period where they get the stuffing knocked out of their egos. Those periods are called boot camp and qualifying courses. There is not an equivalent in the civil, business world in today's environment, but there should be. We used to start workers at all levels off in a probationary status whether that was the mail room, the copy room, receiving, or some other, vital, but ultimately hard to get wrong job, and then, once they showed that they could keep their ego in check, they were allowed to progress up the chain. There is great wisdom in that.Why would these very bright and very motivated leaders, Jocko and Leif, have gotten some of this wrong? Well, look at the units they served in. They were with Seal teams. Guess what? That's right, seal teams are not really good representatives of organizations in general.There is much good in this book, and I recommend it, but read it for the story value, and then, be more than a bit reticent about blindly applying the lessons to your own organizations.
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Top reviews from the United States

  • Reviewed in the United States on August 6, 2023
    Even though I am well into my senior years my voracious reading passion is as strong as ever, especially if it has anything to do with the U.S. Navy SEALS. Whether it is their superior fitness programs, realistic combat techniques, great swimming methods, warrior philosophy or their fantastic leadership principles, I have attempted to read everything I could find about these Special Forces Warriors. This is why when I saw this fantastic 322-page hardcover edition of (Extreme Ownership: How the U.S. Navy SEALS lead and win by Jocko Willink and Leif Babin) on Amazon I had to purchase it.

    This is the kind of leadership book that once you begin to read it; it is difficult to put down. This book explains how the SEAL leadership training principles apply not just to combat situations, but these same rules apply to business success and just living a full and productive life.

    The basic philosophical principle is simple really, but like everything in life, “the devil is in the details.” “Extreme ownership” as the combat experienced authors define it, is not making excuses and blaming mistakes made on everyone else, but taking full and complete responsibility when they are the assigned to lead their men and women.

    I found it interesting in this book how some so-called business leaders seem to refuse to accept the “extreme ownership” philosophy and stubbornly kept blaming everything and everyone else. In my experience, as both a regular Navy veteran, and a retired law enforcement officer, good leaders lead from the front and take full responsibility for their decisions.

    I love the way the authors provided examples taken from their actual combat experiences to show the importance of good leadership decisions, and they show how these very principles apply to business problems. The three parts in this excellent book covers the following: “Winning the war within, laws of combat, and sustaining victory.” There are also several very interesting color and black and white photographs included in this volume.

    If you are willing to face reality when it comes to taking complete responsibility in your leadership role this is a book that should be your reference source. I have read numerous other books on leadership principles, and this is one of the best ones I have read in decades.

    If you are blessed (or some might say cursed) with the responsibility of leading people, this book should be in your personal library as a reference and inspiring source.
    Rating: 5 Stars. Joseph J. Truncale (Author: Tactical Principles of the most effective Combative Systems).
    39 people found this helpful
    Report
  • Reviewed in the United States on February 28, 2025
    I've been moving into more advanced positions of leadership, and a co-worker suggested this book.
    What I liked:
    1. An easier read than most leadership books due to their military experience.
    2. Clear explanation of their driving purpose.
    3. Being direct can be kind.
    4. A great overall guide to leadership and inspiring people to become leaders themselves.
    One person found this helpful
    Report
  • Reviewed in the United States on March 4, 2025
    LOVE THIS BOOK it is a great read. the combat stories are awesome.
  • Reviewed in the United States on February 21, 2025
    This is an invaluable read for anyone looking to improve themselves or their organization. Jocks and Leif share critical lessons and show how they apply to any situation.
  • Reviewed in the United States on December 29, 2023
    The CEO and COO of my company highly recommended this book. As a combat veteran (with the scars to prove it) and someone in business now, I looked forward to reading the book.

    The authors, Jocko Willink and Leif Babin, served as Navy Seals in some of the toughest fighting the US military has seen in many years, the fight for Al Anbar in Iraq.

    First, Jocko and Leif are real heroes, and their actions both during and post combat are to be lauded.

    The format of the book is that each substantive section has a relatively lengthy war-story as a set-up, and then, a pithy lesson, and then, how one might apply the lesson in the business world.

    The central theme in the book is that leadership as exemplified by extreme ownership wins all in combat and in business.

    The specific lessons are: (in my own translation) extreme ownership, no bad teams - only bad leaders, believe, keep egos in check, support one another, keep things simple, work on the most important things, power down to subordinates, plan, managing up is as important as managing down, be brave in the face of uncertainty, and be disciplined.

    Sheeeewwww! That is a lot to take in. There are so many different lessons, and they are often at odds, Jocko and Leif say that you have to balance things. It is kind of like saying, "don't be too hot or too cold." Well, yes, with advice like that, you can never be wrong, but often you are of limited use.

    All of the proffered concepts have the potential to be useful, some of them are "truer" than others.

    The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book.

    Why not five stars? Some of the lessons have limited applicability in real-world business (even in the world of combat based on person leadership experience - I commanded an Army division and served as a battalion, brigade, and echelons above division commander in combat and know something about how this all works).

    Say this together with me, "Seal teams do not necessarily represent my business." Say it again, Seal teams do not necessarily represent my business.

    Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be disciplined. Those work nearly all the time. Which work much of the time? They are: believe, be brave in the face of uncertainty, and extreme ownership. The rest fall into a more limited use category - in other words, they might be useful, but you have to carefully evaluate your own situation before applying blindly.

    Military lessons are tricky. Jocko and Leif are not alone in overapplication. Simon Simak wrote a book that is also widely lauded called "Leaders Eat Last." In the book, Simon says, "leaders might go hungry, but they won't." The lesson is that good leaders have the loyalty of their subordinates, and they will sacrifice their own food to feed the leaders. It is a noble sentiment, but often as a good leader you do go hungry because your personnel know and believe that you would rather they eat than for them to go hungry on your behalf. Sorry, Simon, you know I love you, but you got the lesson almost right, but not quite.

    In "Extreme Ownership," the better lesson would be the Albert Einstein quote, "make things as simple as you can, but not simpler." As leaders, I have seen many organizations flounder because the leadership tried to reduce a very complex situation into something simple for ease of understanding. Certainly, the situation in Iraq in 2003-05 fell into this category. The reality was that there was a very complex society with a greatly interdependent economy that the Bath Party held together with charisma and complicated machinations. The dumb downed version was "Saddam was bad. Saddam was a Bathist. All Bathists are bad. Throw all the Bathists out, which led to over a dozen years fighting an insurgency - that never had to be.

    Another modified lesson is "delegate what you can, not what you want to." I have seen many a business leader put faith in subordinates to undertake complex tasks that the subordinates honestly thought that they could do, but they did not know what they did not know, and the leader blindly trusted them. This hard lesson is especially true today when ten minutes on YouTube makes every new employee think that they can do the most demanding and complex task the way that the expert did in that cool video. Leaders need to be discerning and excel in mentoring and be able to say things like, "how about if we work together on it." Do this complex project in chunks, and I will help with quality assurance and some guidance and training. Then, follow-up in a supportive, kind way. Everyone wins.

    Perhaps the most egregiously overapplied lesson from the book is that "there are no bad teams, there are only bad leaders." In both business and in combat, I found that nearly every organization has personnel who are simply unsuited to doing some of the hard jobs required. By the by, at least at the beginning of the war, this was nearly independent of rank. Some of my most senior officers and enlisted personnel were the most incompetent and (really) cowardly. If you want your organizations to succeed then sometimes these personnel must be either removed or at least neutralized.

    A final caveat, in truly elite, business organizations, one huge mistake that I have seen leaders make is that they try very hard to make their very bright subordinates feel special by repeatedly praising them and telling them they are the best in the world. Pride cometh before a fall. The lesson to keep the egos in check means all the egos, not just the leaders. Military personnel in general and our special forces folks in specific go through a period where they get the stuffing knocked out of their egos. Those periods are called boot camp and qualifying courses. There is not an equivalent in the civil, business world in today's environment, but there should be. We used to start workers at all levels off in a probationary status whether that was the mail room, the copy room, receiving, or some other, vital, but ultimately hard to get wrong job, and then, once they showed that they could keep their ego in check, they were allowed to progress up the chain. There is great wisdom in that.

    Why would these very bright and very motivated leaders, Jocko and Leif, have gotten some of this wrong? Well, look at the units they served in. They were with Seal teams. Guess what? That's right, seal teams are not really good representatives of organizations in general.

    There is much good in this book, and I recommend it, but read it for the story value, and then, be more than a bit reticent about blindly applying the lessons to your own organizations.
    Customer image
    4.0 out of 5 stars
    War stories with lessons for business leaders

    Reviewed in the United States on December 29, 2023
    The CEO and COO of my company highly recommended this book. As a combat veteran (with the scars to prove it) and someone in business now, I looked forward to reading the book.

    The authors, Jocko Willink and Leif Babin, served as Navy Seals in some of the toughest fighting the US military has seen in many years, the fight for Al Anbar in Iraq.

    First, Jocko and Leif are real heroes, and their actions both during and post combat are to be lauded.

    The format of the book is that each substantive section has a relatively lengthy war-story as a set-up, and then, a pithy lesson, and then, how one might apply the lesson in the business world.

    The central theme in the book is that leadership as exemplified by extreme ownership wins all in combat and in business.

    The specific lessons are: (in my own translation) extreme ownership, no bad teams - only bad leaders, believe, keep egos in check, support one another, keep things simple, work on the most important things, power down to subordinates, plan, managing up is as important as managing down, be brave in the face of uncertainty, and be disciplined.

    Sheeeewwww! That is a lot to take in. There are so many different lessons, and they are often at odds, Jocko and Leif say that you have to balance things. It is kind of like saying, "don't be too hot or too cold." Well, yes, with advice like that, you can never be wrong, but often you are of limited use.

    All of the proffered concepts have the potential to be useful, some of them are "truer" than others.

    The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book.

    Why not five stars? Some of the lessons have limited applicability in real-world business (even in the world of combat based on person leadership experience - I commanded an Army division and served as a battalion, brigade, and echelons above division commander in combat and know something about how this all works).

    Say this together with me, "Seal teams do not necessarily represent my business." Say it again, Seal teams do not necessarily represent my business.

    Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be disciplined. Those work nearly all the time. Which work much of the time? They are: believe, be brave in the face of uncertainty, and extreme ownership. The rest fall into a more limited use category - in other words, they might be useful, but you have to carefully evaluate your own situation before applying blindly.

    Military lessons are tricky. Jocko and Leif are not alone in overapplication. Simon Simak wrote a book that is also widely lauded called "Leaders Eat Last." In the book, Simon says, "leaders might go hungry, but they won't." The lesson is that good leaders have the loyalty of their subordinates, and they will sacrifice their own food to feed the leaders. It is a noble sentiment, but often as a good leader you do go hungry because your personnel know and believe that you would rather they eat than for them to go hungry on your behalf. Sorry, Simon, you know I love you, but you got the lesson almost right, but not quite.

    In "Extreme Ownership," the better lesson would be the Albert Einstein quote, "make things as simple as you can, but not simpler." As leaders, I have seen many organizations flounder because the leadership tried to reduce a very complex situation into something simple for ease of understanding. Certainly, the situation in Iraq in 2003-05 fell into this category. The reality was that there was a very complex society with a greatly interdependent economy that the Bath Party held together with charisma and complicated machinations. The dumb downed version was "Saddam was bad. Saddam was a Bathist. All Bathists are bad. Throw all the Bathists out, which led to over a dozen years fighting an insurgency - that never had to be.

    Another modified lesson is "delegate what you can, not what you want to." I have seen many a business leader put faith in subordinates to undertake complex tasks that the subordinates honestly thought that they could do, but they did not know what they did not know, and the leader blindly trusted them. This hard lesson is especially true today when ten minutes on YouTube makes every new employee think that they can do the most demanding and complex task the way that the expert did in that cool video. Leaders need to be discerning and excel in mentoring and be able to say things like, "how about if we work together on it." Do this complex project in chunks, and I will help with quality assurance and some guidance and training. Then, follow-up in a supportive, kind way. Everyone wins.

    Perhaps the most egregiously overapplied lesson from the book is that "there are no bad teams, there are only bad leaders." In both business and in combat, I found that nearly every organization has personnel who are simply unsuited to doing some of the hard jobs required. By the by, at least at the beginning of the war, this was nearly independent of rank. Some of my most senior officers and enlisted personnel were the most incompetent and (really) cowardly. If you want your organizations to succeed then sometimes these personnel must be either removed or at least neutralized.

    A final caveat, in truly elite, business organizations, one huge mistake that I have seen leaders make is that they try very hard to make their very bright subordinates feel special by repeatedly praising them and telling them they are the best in the world. Pride cometh before a fall. The lesson to keep the egos in check means all the egos, not just the leaders. Military personnel in general and our special forces folks in specific go through a period where they get the stuffing knocked out of their egos. Those periods are called boot camp and qualifying courses. There is not an equivalent in the civil, business world in today's environment, but there should be. We used to start workers at all levels off in a probationary status whether that was the mail room, the copy room, receiving, or some other, vital, but ultimately hard to get wrong job, and then, once they showed that they could keep their ego in check, they were allowed to progress up the chain. There is great wisdom in that.

    Why would these very bright and very motivated leaders, Jocko and Leif, have gotten some of this wrong? Well, look at the units they served in. They were with Seal teams. Guess what? That's right, seal teams are not really good representatives of organizations in general.

    There is much good in this book, and I recommend it, but read it for the story value, and then, be more than a bit reticent about blindly applying the lessons to your own organizations.
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  • Reviewed in the United States on January 22, 2025
    I love this book well worth the money. Talks about all the important steps of a good leader. Highly recommend. Helps put your decisions in perspective. I will probably read it again to catch anything I missed. It’s that good of a read!
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  • João Vieira
    5.0 out of 5 stars livro obrigatório para líderes
    Reviewed in Brazil on February 2, 2024
    Esse é um livro de cabeceira para líderes ou futuros líderes. Quem realmente quer ser um líder de alta performance, deveria ler esse livro.
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  • Prahalathan
    5.0 out of 5 stars Secret of Success - Ownership
    Reviewed in India on June 23, 2024
    The moment i saw the title of this book, i dropped what I was reading to pick this up. Ownership is my favourite value and the book didn't disappoint.
    The book shares several leadership principles by two navy SEALs who saved in Iraq. They share stories, then the principle and go into a live business case.
    The secret sauce: At the end of the day whatever natural talents you are born with, if you display extreme ownership, you can succeed as a leader
  • Monestier
    4.0 out of 5 stars Concepts très intéressant
    Reviewed in Belgium on June 16, 2024
    Très bon livre. Comme toujours avec amazon, l'emballage n'est pas soigné. Le livre est légèrement abîmé avec des morceaux de litière entre les pages ?
  • Deligné Guillaume
    5.0 out of 5 stars Interesting - Delivers its promesses
    Reviewed in France on February 14, 2024
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  • Berenguer7
    5.0 out of 5 stars El libro en material es de muy buena calidad y el texto es excelente.
    Reviewed in Mexico on April 23, 2020
    Excelente lectura, mensaje y aplicabilidad a la vida cotidiana. En un día ya estaba en la página 100, excelentes ejemplos del campo de combate, mensaje de cada uno y aplicabilidad a la vida civil. Las fotografías podrían ser mejores, pero no tienen una prioridad para el objetivo del texto.

    Altamente recomendable.