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Anything You Want powerful lessons in a short relatable readCoach Cindy's Gotta Have Its (And simple gifts and gadgets)

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Anything You Want: 40 Lessons for a New Kind of Entrepreneur Hardcover – September 15, 2015

by Derek Sivers (Author)

4.7 5,068 ratings

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You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.

He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.

Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.

Editorial Reviews

Review

"If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did."
—TIM FERRISS, author of The 4-Hour Workweek

"[I] burned through the book in about an hour. Wow. Really. Derek shares some of the principles (and anti-principles) he learned and applied during his time as an accidental entrepreneur and how to grow a business without losing your soul."
—TODD HENRY, author of Die Empty

"One of the best hours you’ll ever spend will be reading Derek Sivers’s new book…Anything You Want."
—Forbes

About the Author

In 2008, Derek sold CD Baby to focus on new ventures to help musicians. Since then he’s been sharing everything he’s learned as an in-demand writer and speaker at conferences, including four TED talks. Join the Anything You Want conversation and learn more about Derek’s current projects at sivers.org/a

Excerpt. © Reprinted by permission. All rights reserved.

Title Page

Copyright

Dedication

Ten years of experience in one hour

What’s your compass?

Just selling my CD

Make a dream come true

A business model with only two numbers

This ain’t no revolution

If it’s not a hit, switch

No “yes.” Either “Hell yeah!” or “no.”

Just like that, my plan completely changed

The advantage of no funding

Start now. No funding needed.

Ideas are just a multiplier of execution

Formalities play on fear. Bravely refuse.

The strength of many little customers

Proudly exclude people

Why no advertising?

This is just one of many options

You don’t need a plan or a vision

“I miss the mob.”

How do you grade yourself?

Care about your customers more than about yourself

Act like you don’t need the money

Don’t punish everyone for one person’s mistake

A real person, a lot like you

You should feel pain when you’re unclear

The most successful e-mail I ever wrote

Little things make all the difference

It’s OK to be casual

Naive quitting

Prepare to double

It’s about being, not having

The day Steve Jobs dissed me in a keynote

My $3.3 million mistake

Delegate or die: The self-employment trap

Make it anything you want

Trust, but verify

Delegate, but don’t abdicate

How I knew I was done

Why I gave my company to charity

You make your perfect world

Contact me anytime

Acknowledgments

Dedicated entirely to Seth Godin.
This book only exists because of his encouragement.

Visit http://bit.ly/1Vs8MCB for a larger version of this graph.

Ten years of experience in one hour

From 1998 to 2008, I had this wild experience of starting a little hobby, accidentally growing it into a big business, and then selling it for $22 million. So now people want to hear my thoughts.

People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.

People ask my advice on how to approach situations in their lives or businesses, so I explain how I approach things. But my approach is just one way, and I could argue against it as well.

I’m not really suggesting that anyone should be like me. I’m pretty unusual, so what works for me might not work for others. But enough people thought that my stories and the philosophies I developed from this experience were worth sharing, so here we are.

This is most of what I learned in ten years, compacted into something you can read in an hour.

I hope you find these ideas useful for your own life or business. I also hope you disagree with some of them. Then I hope you e-mail me to tell me about your different point of view, because that’s my favorite part of all. (I’m a student, not a guru.)

Product details

Publisher ‏ : ‎ Portfolio (September 15, 2015)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 96 pages
ISBN-10 ‏ : ‎ 1591848261
ISBN-13 ‏ : ‎ 978-1591848264
Item Weight ‏ : ‎ 6.5 ounces
Dimensions ‏ : ‎ 5.23 x 0.47 x 7.25 inches

Best Sellers Rank: #580,279 in Books (See Top 100 in Books)
- #2,677 in Motivational Management & Leadership
- #3,158 in Business Motivation & Self-Improvement (Books)
- #3,598 in Entrepreneurship (Books)

Customer Reviews:
4.7 5,068 ratings

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Derek Sivers

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Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.

Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.

Sivers’ books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs

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5,068 global ratings

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Customers find the book easy to read and inspiring. They appreciate its concise format with short chapters that get to the point quickly. Readers describe the author as genuine and honest. They find the stories fun and engaging. Many consider it a good value for money and a good buy. The pacing is described as nice, sweet, and enjoyable.

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Readability Inspiration Shortness Authenticity Fun stories Value for money Pacing Style

325 customers mention "Readability"325 positive0 negative

Customers find the book easy to read and engaging. They appreciate the author's simple way of conveying lessons from life and business experiences. Overall, they consider it a valuable read that is easier to consume in book form.

"...I really enjoyed this book. Creating a little utopia; in a world so messed up what could be more satisfying?..." Read more

"...was only meant to be a fun hobby at first - is narrated in a very engaging way in this small book...." Read more

"...Although new books go to the bottom of my list, this one looked like a quick read and given Easter Monday I was able to consume within the hour...." Read more

"A nice distillation of a number of his blog posts into a single coherent narrative...." Read more

311 customers mention "Inspiration"308 positive3 negative

Customers find the book inspiring and easy to understand. They appreciate the author's wisdom and insights into business and starting a company. The lessons are quick, thoughtful, and make their point well.

"...The fat has been well trimmed and the author provides some real insights that are refreshing, and I believe generally applicable to one's life...." Read more

"...It is certainty a healthy approach to have in a business however sometimes I think reality can bite into this approach given our fast paced world of..." Read more

"...34;Making a company is a great way to improve the world while improving yourself." "Never do anything just for the money." &#..." Read more

"...Anything You Want" is THE greatest manual for running a business...." Read more

71 customers mention "Shortness"66 positive5 negative

Customers appreciate the book's concise and easy-to-read style. They find each chapter between 1-3 pages long, and the book has only 88 pages.

"...Because of how short and digestible the book is there’s really no reason not to read it...." Read more

"...Most definitely a recommended read. The best part about it is it's so short I can re-read it over and over again when I have an hour or so to spare..." Read more

"...The book is well written, quite funny at times, insightful and very short...." Read more

"...Sigh..." In this tiny gem of a book, Sivers outlines how he became a reluctant entrepreneur, turning CD baby into a force that changed..." Read more

31 customers mention "Authenticity"31 positive0 negative

Customers appreciate the author's genuine and relatable writing style. They find the book honest, frank, and practical.

"...Honest and thought provoking I'm sure many will be nodding their heads in agreement with more than one of the analogies presented...." Read more

"...This very honest account of how he grew CD Baby from a basement cottage hobby to a warehouse indie institution, is thoughtful, concise, informative..." Read more

"...It was an excellent read to me because it seemed to be a very honest and realistic discourse...." Read more

"...a different way of "all for the profit" but here there is a simple honest inside to a different and WAAAAAY more human approach to business with..." Read more

28 customers mention "Fun stories"28 positive0 negative

Customers enjoy the book's stories and ideas. They find it engaging and helpful, with a mix of work, leisure, and philosophy from the author. The book makes readers laugh and is described as the first to make them laugh.

"...To him, it is about having fun, being happy and ultimately about the customer; money didn't play a role...." Read more

"...you’re starting/running a business this book is incredibly digestible, fun, and full of wisdom from CD Baby founder, Derek Sivers...." Read more

"...Having fun running a business, and serving a need in your community, which in this case is independent musicians and bands that could not or did not..." Read more

"...isn't exceptional, but Derek backs it up with interesting and funny stories on how he has been able to continuously surprise his customer...." Read more

24 customers mention "Value for money"21 positive3 negative

Customers find the book provides valuable advice for entrepreneurs. They say it's worth every penny and easy to understand. The book may save them years or fortunes, and business is not about money.

"...That's time and money well spent if it changes your life--and it very well may. '..." Read more

"...To me it is worth the $6 to have these inspirational lessons curated here in one convenient book...." Read more

"...listening to a friend, easy and fun to read, but most of all it delivers real value...." Read more

"...Without investment, yet with fun and allowing it to take time. Though an otherwise existing income or savings will be helpful. Great fun read." Read more

23 customers mention "Pacing"23 positive0 negative

Customers find the book a quick and enjoyable read. They describe it as sweet, direct, and inspiring for those hoping to run their own businesses. The book is described as simple, succinct, and concrete.

"Derek Sivers is a good guy. He is one of those people who really WANTS to give back...and does!..." Read more

"A nice, easy and brief read that's a manifestation of distilled knowledge acquired over decades of experience starting and building CDbaby...." Read more

"...something with which he is or has been involved I have been STUNNED at the level of love, selflessness, deep thought, compassion and awareness he..." Read more

"I absolutely love Todd book it’s short and sweet. Straight to the point with many different gems throughout it...." Read more

11 customers mention "Style"11 positive0 negative

Customers find the book's style engaging and positive. They appreciate the author's unique perspective on business, creative entrepreneurs, and running a business. The book is described as easy to read and inspiring, with thoughtful anecdotes and great suggestions for design and running a business that are unconventional and very deep.

"...entrepreneur who wants to get the passion back into the amazing art of creating business...." Read more

"...I was able to read this in one afternoon. This author has an unusual, refreshing attitude as an entrepreneur...." Read more

"Completely unconventional and very deep. I loved it. Here are some more words to meet the minimum requirements of this review." Read more

"...Great lessons for anyone looking to accomplish a goal, presented by a quirky, kind-hearted narrator." Read more

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ThroughTheLookingGlass
Please Read the Terms and Conditions
Reviewed in the United States on September 3, 2013
Verified Purchase

Terms and Conditions: Use of the material below is ... just kidding...

This book sat for a while until the time was right. I plugged the iPad into the charger and picked up my Kindle... today was the day. I'm off work for a few days and one of my goals is to read a book or two... first up "Anything You Want". I previously had just peeked at the first couple pages on the iPad with the Kindle App, but I was going to read cover to cover and for that I prefer the Kindle.

I really enjoyed this book. Creating a little utopia; in a world so messed up what could be more satisfying? Is it more about philosophy or the building of a distribution company? You'll learn that the author never really separated the two. It's all about the soul of CD Baby. With a little editing, time compression, and a few more anecdotes it would make a good story for The Moth.

The writing is very clear and concise. The fat has been well trimmed and the author provides some real insights that are refreshing, and I believe generally applicable to one's life. Honest and thought provoking I'm sure many will be nodding their heads in agreement with more than one of the analogies presented. I was easily able to read it all the way through with a brief stop for Crispy Pad Thai about mid way, but I was reading again while I ate.

I bought this book because of my love for CD Baby and my respect for their success, but it would be a great book for the young entrepreneur, and it might even help the not so young become the entrepreneur they've dreamed of. This book has the potential to invoke change in the reader, and thus the world.

Disclosure: I was huge fan of CD Baby, no one other than maybe another true CD Baby lover would understand how much I loved CD Baby and the concepts behind it. I really miss it, even though it still lives on in another form. I did smile the other day buying a CD; "sold by CD Baby Fulfilled by Amazon". F*%^$ Apple

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Steve Bailey
Powerful Personal Insights of this Musician's entreprenuerial ride
Reviewed in the United States on August 14, 2011
Verified Purchase
The main emphasis I would make from the get-go, was that I was entertained from the first page to the last.
Derek's ride through the business world - which was only meant to be a fun hobby at first - is narrated in a very engaging way in this small book. In his own words, he discusses not only the various events and decisions that went into his growing of CD Baby, but also how he refused to allow the small-minded, scarcity-consciousness urgings of the business lawyers who urged him to take precautions to protect himself (the kind of legal precautions that annoy or push away customers ..)

As well, he ignored "marketing gurus" who insisted that he is losing money because he didn't plaster advertisements on his site. It was *his* business, and that's not what he wanted. He was simply running his business to help independent musicians, that's it. He wasn't in it for the money - he was in it to do what he loved, and to help others.

As just stated, I enjoyed reading how he insisted on asserting his own right to run his business as he saw fit, not having to answer to anyone, and just make everything he did, an expression of just pure fun and joy and of making friends with his own customers through entertaining emails, and company policies that customers got a kick out of.

You could tell that Derek wasn't trying to prepare the message in this book to convey some kind of I'm-an-expert-listen-to-my-business advice.. he was simply telling an entertaining story about a business he ran, that at the same gives you an insight in his personal values, and that will end up being a set of principles summed up that you will re-read to remind yourself how to engage customers and spread the viral message of your product/service as powerfully as Derek did.

Some Siver-isms:
- When someone's doing something for the money, people can sense it, like a desperate lover. It's a turnoff.

- When someone's doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.

- When you set up your business like you don't need the money, people are happier to pay you.

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Brad Revell
Very quick read with great customer fundamentals for entrepreneurs
Reviewed in the United States on April 17, 2017
Verified Purchase
I added this to my list of books to read after it being recommended by Shawn Blanc's monthly book club. Although new books go to the bottom of my list, this one looked like a quick read and given Easter Monday I was able to consume within the hour. What I liked about this book was Siver's open and honest approach to running a business. To him, it is about having fun, being happy and ultimately about the customer; money didn't play a role. It is certainty a healthy approach to have in a business however sometimes I think reality can bite into this approach given our fast paced world of technology and disruption. There were many anecdotes on both his successes and failures along with lessons we can all take from it. For example, the tried and true test of trusting and verifying, to delegate but not abdicate and to make every decision based on the impact to the customer. I don't believe that this approach to business works carte blanche in every industry and idea however there are some great fundamentals for any entrepreneur to take on board with a new venture.

Three key takeaways from the book:
1. Delegation is key in the business (especially when you grow), however, with delegation trust but verify. Furthermore delegation doesn't not mean abdication.
2. If you're not saying "Hell Yeah!" to an idea/approach etc. then say no!
3. Siver's Tao of Business: Care about your customers more than about yourself and you'll do well.

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Carlos Renan
Muy buenas lecciones
Reviewed in Mexico on February 6, 2021
Verified Purchase

Me gusto mucho el libro, una gran lectura y muy buen esquema de cómo hacer la cosas simples. Es una lectura divertida

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Arthur S. Lima
Um empreendedor genial!
Reviewed in Brazil on February 5, 2021
Verified Purchase
Essas lições são para uma nova geração de empreendedores. São reflexões simples, mas muito fortes.

O típico livro pequeno que leva 2 semanas para ler. As passagens narram a história de Derek, e como pensamentos simplistas e essencialistas são efetivos. Aprendi muito em cada história e passagem, e percebi a relevância que tem fazer as coisas sem pressa e curtir a jornada empreendedora sem querer só "chegar lá".

Derek tem muita sabedoria e consegue provocar reflexões no leitor que talvez mudem suas decisões. Não as de curto prazo, mas de seus planos de vida.

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Vincent Payet
Boîte à chocolat
Reviewed in France on April 20, 2021
Verified Purchase
A lire et relire avec parcimonie, revenir piochez dedans pour se rafraîchir la mémoire.
Une très bonne source d'information et d'inspiration

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Daniel
Inspirador y real
Reviewed in Spain on February 14, 2021
Verified Purchase
Creo que lo que se plantea en este libro debería ser en gran medida aplicado a todas las empresas en general. Si siguiesen estos principios creo que todos saldríamos ganando. Igualmente como referencia para conocer la realidad de crear algo me parece de los libros más acertados para quien aun se plantea si merece la pena o no hacerlo.

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Bellini Mirino
breve ma ricco
Reviewed in Italy on February 23, 2020
Verified Purchase
tante cose davvero utili da sapere, per chi vuole fare business è una lettura rapida ma ricca di info non da sottovalutare.

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5.0 out of 5 stars Please Read the Terms and Conditions

5.0 out of 5 stars Powerful Personal Insights of this Musician's entreprenuerial ride

4.0 out of 5 stars Very quick read with great customer fundamentals for entrepreneurs

Top reviews from other countries

5.0 out of 5 stars Muy buenas lecciones

5.0 out of 5 stars Um empreendedor genial!

5.0 out of 5 stars Boîte à chocolat

5.0 out of 5 stars Inspirador y real

5.0 out of 5 stars breve ma ricco

Please Read the Terms and Conditions

Powerful Personal Insights of this Musician's entreprenuerial ride

Very quick read with great customer fundamentals for entrepreneurs

Muy buenas lecciones

Um empreendedor genial!

Boîte à chocolat

Inspirador y real

breve ma ricco