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slide:ology: The Art and Science of Creating Great Presentations 1st Edition

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No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

Connect with specific audiences
Turn ideas into informative graphics
Use sketching and diagramming techniques effectively
Create graphics that enable audiences to process information easily
Develop truly influential presentations
Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.

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Sharing the knowledge of experts

O'Reilly's mission is to change the world by sharing the knowledge of innovators. For over 40 years, we've inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.

Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.

From the Publisher

So Where Do You Begin?

The audience will either read your slides or listen to you. They will not do both. So, ask yourself this: is it more important that they listen, or more effective if they read?

If a slide contains more than 75 words, it has become a document. You can either reduce the amount of content on the slide and put it in the notes, or admit that this is a document and not a presentation. If it is the latter, host a meeting instead of a presentation, and circulate the slideument ahead of time or allow the audience to read it at the start. Then you can use the remainder of the meeting to discuss the content and build action plans.

Presentations with 50 or so words per slide serve as a teleprompter. This less-than-engaging approach often results from a lack of time spent rehearsing the content, and is the default style of many professionals. Unfortunately, presenters who rely on the teleprompter approach also usually turn their backs to the audience. The audience may even perceive such presenters as slow, as the audience reads ahead and has to wait for the presenter to catch up.

True presentations focus on the presenter and the visionary ideas and concepts they want to communicate. The slides reinforce the content visually rather than create distraction, allowing the audience to comfortably focus on both. It takes an investment of time on the part of the presenter to develop and rehearse this type of content, but the results are worth it.

WARNING: California’s Proposition 65

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About the Author

Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.

Product details

Publisher ‏ : ‎ O'Reilly Media; 1st edition (September 16, 2008)
Language ‏ : ‎ English
Paperback ‏ : ‎ 294 pages
ISBN-10 ‏ : ‎ 0596522347
ISBN-13 ‏ : ‎ 978-0596522346
Item Weight ‏ : ‎ 1.84 pounds
Dimensions ‏ : ‎ 9 x 0.67 x 9 inches

Best Sellers Rank: #62,111 in Books (See Top 100 in Books)
- #4 in Presentation Software Books
- #44 in Running Meetings & Presentations (Books)
- #221 in Communication Skills

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4.5 1,027 ratings

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Nancy Duarte

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Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN.

As the storyteller of the Silicon Valley, and 5th largest woman-owned employer there, her firm, Duarte, Inc., is the global leader behind some of the most influential messages in business and culture.

Since 1988, Duarte works with global companies and thought leaders, influencing how the world perceives some of the most important brands and entities, including Apple, AT&T, Cisco, Facebook, GE, Google, HP, Qualcomm, Salesforce, Target, TED, Twitter, Virgin, VMWare, and the World Bank.

Nancy has been a keynote speaker on numerous public stages and her firm counts almost 200 of the Fortune 500 among her firm's clientele. Nancy also speaks at business schools and lectures at Stanford University and UC Berkeley.

Nancy is the author of three bestselling books. Resonate: Present Visual Stories that Transform Audiences, which identifies the hidden story structures inherent in great communication, spent more than 300 days on Amazon's top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. The HBR Guide to Persuasive Presentations gives readers the tools and confidence they need to master public speaking. Illuminate helps leaders use empathy to create a communication plan that helps teams be motivated to drive change.

Nancy has three grown children who walk in their destiny, a husband who has loved her for, like, ever, and two grand kids that take her breath away.

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1,027 global ratings

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Customers say

Customers find the book provides practical guidance on developing better presentations. They appreciate the basic design concepts and creative ways to manage visual cues. Many find the content inspirational, impactful, and meaningful. However, opinions differ on readability, content usefulness, and visual quality. Some find the prose clear and easy to understand, while others mention there are too many words and not enough examples.

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Information quality Presentation design Inspirational content Value for money Readability Content Color scheme Visual quality

111 customers mention "Information quality"111 positive0 negative

Customers find the book informative and helpful for developing better presentations. They appreciate the great examples and guidance on presenting information, layout, content, and PowerPoint. The graphics are amazing and serve as great examples to follow. The book offers guidance on thinking about your message and provides wisdom gained from experience. It is useful for them in their work and a great resource for anyone who wants to create presentations.

"...Chapter 2 Creating ideas, Not Slides which was chock full of tips on thinking about our message. My favorite was Chapter 11 Interacting with Slides...." Read more

"...ology is as a title, it was the tagline, "The art and science of creating great presentations" that grabbed me to read this book...." Read more

"...The striking full-color volume is packed full of diagrams, examples, and case studies, as well as more traditional descriptions of what to do and why..." Read more

"This book gave me a whole new perspective in building presentation slides...." Read more

72 customers mention "Presentation design"67 positive5 negative

Customers find the book provides basic design concepts and creative ways to manage visual cues. They find it well-written, illustrated, and beautifully created. The diagram on page 11 is a cross between a Mind Map. The concepts presented are clear and can be implemented.

"...It's a colorful, beautiful book even though the small grey type can be a bit hard on the eyes...." Read more

"...The striking full-color volume is packed full of diagrams, examples, and case studies, as well as more traditional descriptions of what to do and why..." Read more

"...And this book made me much more interested in graphic design...." Read more

"...With clear prose and compelling graphics, Nancy offers examples and case studies that reinforce the theories and practices behind creating..." Read more

11 customers mention "Inspirational content"11 positive0 negative

Customers find the book inspiring and impactful. They appreciate its focus on ideas and genuine persuasion that kickstart creativity. The examples help bring related concepts to life. Readers describe the book as a work of love with a great buildup and layout. Overall, they find it adds grace, elegance, and sophistication to presentation literature.

"...itself is part speech coach, part visual design instructor, and all inspirational...." Read more

"Nancy Duarte's "slide:ology" is obviously a work of love...." Read more

"...Slide:ology is beautiful and inspirational...." Read more

"...As I worked through each idea, it made the related pieces come alive...." Read more

10 customers mention "Value for money"10 positive0 negative

Customers find the book a good value for money. They say it's worth the price and a great purchase.

"...With a list price of $34.99, I found the book to be a very affordable introduction to the world of the graphic designer...." Read more

"...Chapters 2 and 3 alone are well worth the investment!" Read more

"...Worth every penny" Read more

"...this book opens up the right brain quite a bit; that makes it worth the price and more." Read more

56 customers mention "Readability"36 positive20 negative

Customers have different views on the book's readability. Some find it easy to understand with clear prose and compelling graphics. They say it provides a comprehensive guide on storytelling, keeping it simple and creative. Others mention issues with the minuscule typeface, too much text, and color that makes the book unreadable in general room light.

"...I loved Chapter 2 Creating ideas, Not Slides which was chock full of tips on thinking about our message...." Read more

"...It is daunting!! Yet, it really is a must read if you are entangled in the corporate world of presentations...." Read more

"...the story that she tells in this book is about how to tell a better story orally and visually...." Read more

"...With clear prose and compelling graphics, Nancy offers examples and case studies that reinforce the theories and practices behind creating..." Read more

34 customers mention "Content"19 positive15 negative

Customers have different views on the book's content. Some find it helpful for preparing slides for public presentations, providing information about organizing slide information, rules to follow, and graphics. Others feel the layout is poor, the book lacks useful takeaways, and it doesn't teach how-to techniques.

"...word "slide" because this book as its title suggests, puts more focus on building slides, the how-to part, which in my point of view, is a skill..." Read more

"...No, it won't improve your diction. It doesn't teach you how to make sweeping gestures...." Read more

"...Nice binding and everything, but the print on the page was way too small...." Read more

"...It covers all aspects of the process from developing the right messages to story boarding to the use of space on the final slides...." Read more

9 customers mention "Color scheme"6 positive3 negative

Customers have different views on the color scheme. Some find it colorful and beautiful, with different visual elements in the first part. Others mention that the type is gray rather than black, adding to the difficulty. The fonts are gray and very small, and some say they're too small and faded.

"...It's a colorful, beautiful book even though the small grey type can be a bit hard on the eyes...." Read more

"...What's most helpful from this book is the design tips including color, layout and flow...." Read more

"...On top of that, the type is gray rather than black, adding to the difficulty...." Read more

"...information that is essential for any presenter, layout, font, color schemes...." Read more

9 customers mention "Visual quality"6 positive3 negative

Customers have different views on the visual quality of the book. Some find the pictures and graphics great and provide a decent overview of using images as cues. Others mention the thick pages and glossy pictures, but lack enough big, eye-grabbing pictures to qualify as a coffee table book. The ink has a shine that keeps them tilting the book.

"...Pictures are best used that tie into the message, and she showed how to make pictures best tie into the message...." Read more

"...direct light from a desk lamp the pages can be read, but the ink has such a shine that I'm always tilting the book one way or another to eliminate..." Read more

"...The pictures and graphics are great but I feel like I am watching someone who knows how and where to get these, but I don't. It is daunting!!..." Read more

"Duarte's book follows her own advice: keep it simple, use images, and be creative...." Read more

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Arthur D. Johnson
It's a treasure trove of ideas and practices for making your presentations memorable.
Reviewed in the United States on September 16, 2008
Verified Purchase

I don't see how you could read this book and not markedly improve your presentations. No, it won't improve your diction. It doesn't teach you how to make sweeping gestures. And there is no advice about where to stand or how to set up the room. There are other books that do that.

What Nancy Duarte has done however, is to write a book that seeks to transform the banal "more is better" bullet-pointed slide show into a presentation that creatively use visuals to deliver our thoughts and ideas to an engaged audience.

It's a step-by-step guide to building great presentations, yet not at all written like a "how-to" book. I loved Chapter 2 Creating ideas, Not Slides which was chock full of tips on thinking about our message. My favorite was Chapter 11 Interacting with Slides. Duarte begins the chapter with a discussion of constraints, and includes specific tips on how to reign in our unmanageable slide shows. She concludes with a well-reasoned plea to not just deliver presentations, but to connect with our audience.

It's a colorful, beautiful book even though the small grey type can be a bit hard on the eyes. For a great companion piece pick up Garr Reynold's Presentation Zen.

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Richard Burkey Lifelong Learner
Great Tool for Learning to Make Better Presentations
Reviewed in the United States on November 28, 2012
Verified Purchase
Taglines usually grab me more than titles. As creative as slide:ology is as a title, it was the tagline, "The art and science of creating great presentations" that grabbed me to read this book. It also helped I had come across Nancy Duarte's blog and discovered that the art of great presentations begins with great story telling.

Nancy lays out her approach early in the book, "Every presenter has the potential to be great; every presentation is high stakes; and every audience deserves the absolute best."

In pursuing that best, I read slide:ology and was not disappointed. Nancy emphasizes the importance of connecting with the audience, not merely communicating the presenter's agenda. The goal is to create ideas, not merely great slides. There's connection. There's process. And for me, there's a lot to learn.

I appreciated how Nancy walked me through steps in the presentation from conception to design to arrangement to engagement with the audience. One of my favorite parts was 5 principles to present your data in the clearest possible way:

1. Tell the truth.

2. Get to the point.

3. Pick the right tool for the job.

4. Highlight what's important.

5. Keep it simple. (I liked this one best of all!)

If you are a novice like me when it comes to putting together presentations and you want to get better, this book is a great resource to read and to refer to on a regular basis.

I appreciated Nancy not forcing her philosophy of slide:ology but showing how great communicators like techno-evangelist Guy Kawasaki uses slides to pastors like John Ortberg. She even shared times the best use of slides is not to use them at all.

Content is not only key, but connection with the audience is king. Pictures are best used that tie into the message, and she showed how to make pictures best tie into the message.

I give Slide:ology 5 out of 5 stars. It is a reference I will refer to often and is a great tool for further growth in one's presentation skills. The book delivered what it promised -- the art and science of creating great presentations!

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Jeffrey G. Barlo
Review by Maria Walters of the Berglund Center for Internet Studies
Reviewed in the United States on November 4, 2009
Verified Purchase
When you boil any form of communication down -- a conversation, an article, a book, a presentation -- it's really just a story. This is one of the guiding premises of Nancy Duarte's book, slide:ology. Interestingly, the story that she tells in this book is about how to tell a better story orally and visually. Because of the challenges of writing about a presentation instead of giving one, this book reaches beyond the realms of traditional books. The striking full-color volume is packed full of diagrams, examples, and case studies, as well as more traditional descriptions of what to do and why. The book is also accompanied by a helpful website and a free 45 day access to the online edition of slide:ology through Safari Books Online. The book itself is part speech coach, part visual design instructor, and all inspirational. The bulk of it deals, unsurprisingly, with designing slides: layout, templates, color and diagram choices, etc. Each chapter deals first with the theory, explaining why color choices matter and how the audience perceives what is being presented. The overriding theme is clarity and simplicity, which is emphasized through the design of each page, with plenty of white space ("visual breathing room") and examples. Most chapters include at least one case study, describing successful presenters who have used the techniques outlined (often clients of Duarte Design), and most case studies include online links where the reader can actually watch the presentation being presented instead of described, or download PowerPoint templates, allowing the reader to use the techniques themselves. slide:ology was both an informative and enjoyable read. Duarte has a way of being encouraging and inspiring, even while pointing out errors that are made countless times. Especially geared toward professionals who are giving presentations regularly, this book is worth a look by anyone who might be watching or giving a presentation in the future. The biggest downside: you'll never be able to sit through a traditional PowerPoint presentation again!
For a full Review go to: Interface, Berglund Center for Internet Studies

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Javier Baltierrez Castillo
It changed my mindset in so many ways to make a meaningful presentation. Good investment
Reviewed in Mexico on September 11, 2022
Verified Purchase

It has son many tips to make much more better presentations.

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Thomas henry A
Presentation Designer Guide
Reviewed in India on January 2, 2025
Verified Purchase
Must have book for a presentation designer and those who does presentations.

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FENGONE LUCA
Eccellente, chiaro e ben strutturato
Reviewed in Italy on March 17, 2019
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Fondamenti della progettazione grafica e della comunicazione applicati alle presentazioni; un libro Consigliatissimo per tutti coloro che hanno a che fare con i software per costruire slides

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Michael
My presentations improved OVERNIGHT
Reviewed in Australia on August 28, 2021
Verified Purchase
I can't sing the praises of this book enough. I've recommended it to my entire team, my partner, and anyone who will listen.

It genuinely revolutionised how I approach my presentations. I had previously been the butt of jokes because of the quality of my presentations in my organisation. Well, two weeks ago I gave the best presentation of my life, and it won me the job of my dreams - I'm not even close to exaggerating here.

It's a good point about Kindle though - if you buy this book, download the Kindle app and read it on your iPad.

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oscarnogueira
Obrigatório....
Reviewed in Brazil on November 3, 2014
Verified Purchase
Este livro é obrigatório para qualquer pessoa que queira fazer uma apresentação na vida.
deixa claro qual a relevância da apresentação e como ela deve ser tratada como parte importantíssima da mensagem que está sendo passada.
Também dá dicas práticas de como deixar sua apresentação mais agradável a todos os olhos.

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5.0 out of 5 stars It's a treasure trove of ideas and practices for making your presentations memorable.

5.0 out of 5 stars Great Tool for Learning to Make Better Presentations

4.0 out of 5 stars Review by Maria Walters of the Berglund Center for Internet Studies

Top reviews from other countries

5.0 out of 5 stars It changed my mindset in so many ways to make a meaningful presentation. Good investment

5.0 out of 5 stars Presentation Designer Guide

5.0 out of 5 stars Eccellente, chiaro e ben strutturato

5.0 out of 5 stars My presentations improved OVERNIGHT

5.0 out of 5 stars Obrigatório....

It's a treasure trove of ideas and practices for making your presentations memorable.

Great Tool for Learning to Make Better Presentations

Review by Maria Walters of the Berglund Center for Internet Studies

It changed my mindset in so many ways to make a meaningful presentation. Good investment

Presentation Designer Guide

Eccellente, chiaro e ben strutturato

My presentations improved OVERNIGHT

Obrigatório....