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When: The Scientific Secrets of Perfect Timing Hardcover – January 9, 2018

4.4 out of 5 stars 4,058 ratings

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The instant New York Times Bestseller
#1
Wall Street Journal Business Bestseller
Instant
Washington Post Bestseller

"Brims with a surprising amount of insight and practical advice." --
The Wall Street Journal

Daniel H. Pink, the #1 bestselling author of
Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. 

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

Timing, it's often assumed, is an art. In W
hen: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.

Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?

In
When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
The%20Amazon%20Book%20Review
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Book recommendations, author interviews, editors' picks, and more. Read it now.

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Editorial Reviews

Amazon.com Review

An Amazon Best Book of January 2018: How many of us come back from a lunch break with the best of intentions for an industrious end to the day, only to suffer the dreaded post-lunch slump? Pink lays out the scientific case for this phenomena, a peak, trough, and then recovery of energy levels and productivity seen in people worldwide, across all cultures and geographies. By being aware of one’s own chronotype, i.e. when they tend to experience peak and diminished performance, (for the record, I’m writing this review right before lunch), Pink argues readers can be more effective in choosing when to tackle a new project at work, when to give a big presentation, or even when to schedule a surgery. --Matt Fyffe

Review

“Pink delivers the bad news about our time-based weaknesses with some good news about how to compensate for them. More delightful still, many of these tips involve simply slowing down, taking breaks and stealing naps. Alas, none of this advice will prevent time from flying by, but at least there are proven ways to fill our hours a bit better.” —The Wall Street Journal

“Known for his popular books on motivation and creativity, Pink tackles the science behind how we organize our time and how we should set up the routines of our days.”
—Washington Post, 11 Leadership Books to Read in 2018

“[Pink] unpicks compelling patterns... And he includes handy ‘time-hacking’ advice on how to put the insights divulged into practice.” —
Nature

“Daniel Pink is one of the few non-fiction authors alive today capable of filtering the work of so many scientific minds through his original human stories and onto the page. He is doggedly diligent in his academic research yet his examples are accessible... Like a long walk with a good, funny, wise friend in a leafy park, reading this book is time well spent.” —
Harper's Bazaar

“The breadth of the book's scope is impressive... Pink makes a point to end each chapter with takeaway points that readers can apply to their own lives.
When is engaging, conversational and tightly edited, making it an easy yet important read.” —Associated Press

When contains a cornucopia of compelling information and insights.” —Philadelphia Inquirer

“Helpful tips and insightful solutions.”
—Forbes

“Pink should change many people's understanding of timing with this book, which provides insights from little-known scientific studies in an accessible way... By the book's end, readers will be thinking much more carefully about how they divide up theirs days and organize their routines.” —
Publishers Weekly

“Consistently applying the principles laid out in the book could have dramatic impacts on one’s life and on society.” —Washington Post

“Solid science backed by sensible action points.” —
Kirkus

“Helpful, inspiring and thoughtful advice.” —Booklist

“[When] reveals that timing really is everything... This marriage of research, stories and practical application is vintage Pink, helping us use science to improve our everyday lives.” —BookPage

“Minutes are precious—and easier than ever to waste. Daniel H. Pink’s deeply researched but never boring study could be a turning point. College students and business managers alike may find new ways to organize their schedules and ease difficult decisions by using the 'hidden pattern' of time to their advantage.” —The Wall Street Journal

“A new thought-provoking book about time and timing.” —
Northwest Arkansas Democrat Gazette

“[Pink’s] latest book, When, draws on research from psychology, biology and economics to explore how timing impacts every aspect of our lives.” —EdSurge
 
“In this amazingly actionable and equally enthralling book, Dan tackles all the big timing questions.” —LinkedIn


Praise for Daniel H. Pink and his books:

 
“Provocative.” —Malcolm Gladwell

“Compelling.” —
The Washington Post

“Like discovering your favorite professor in a box.” —
Publishers Weekly

“A frothy blend of utility and entertainment.” —
Bloomberg

“Convincing.” —Scientific American

Radical, surprising, and undeniably true.” —Forbes

“Audacious and powerful.” —
The Miami Herald

“Right on the money.” —
US News & World Report

Product details

  • Publisher ‏ : ‎ Riverhead Books
  • Publication date ‏ : ‎ January 9, 2018
  • Edition ‏ : ‎ Illustrated
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0735210624
  • ISBN-13 ‏ : ‎ 978-0735210622
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.1 x 9.3 inches
  • Customer Reviews:
    4.4 out of 5 stars 4,058 ratings

About the author

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Daniel H. Pink
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Daniel H. Pink is the #1 New York Times bestselling author of seven books -- including his latest, THE POWER OF REGRET: How Looking Backward Moves Us Forward. His books have sold millions of copies around the world, been translated into forty-two languages, and have won multiple awards. He lives with his family in Washington, DC.

Customer reviews

4.4 out of 5 stars
4,058 global ratings

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Customers say

Customers find the book packed with evidence-based information about timing, with practical tips that can be applied immediately. The writing style is engaging, and customers consider it a fantastic read, with one customer noting how it helps with scheduling decisions. The book receives mixed feedback about its pacing, with several customers finding it repetitive and boring. The endings receive mixed reactions from customers.

189 customers mention "Insight"179 positive10 negative

Customers find the book fascinating and packed with evidence-based information, appreciating how the research is presented through engaging stories.

"...of books, I cannot remember the last time I came across such an informative and life-transforming title...." Read more

"...Addressed in Pink fashion, well researched and full of stories to support the ideas presented...." Read more

"...Was wonderful! Well researched, as always, Wonderful stories to illustrate the concepts; well written approachable and great writing even of very..." Read more

"...truly is the best reading scenario: scholarly, humorous, clear, and practical. Like a great actor, he makes writing look easy...." Read more

188 customers mention "Readability"188 positive0 negative

Customers find the book highly readable, describing it as fascinating and a fantastic read that all individuals should read.

"Great book. Shipped fast." Read more

"...And the cover was on the front AND back. Good read too" Read more

"...without reading this book, and, also like his other books, it was a great read! Buckle up for an amazing ride and prepare to be blown away - AGAIN!..." Read more

"...; the narrative of the discovery of circadian rhythms itself is a fun read...." Read more

73 customers mention "Timing"70 positive3 negative

Customers appreciate the book's insights on timing, noting that time is a created concept, and one customer mentions how it helped them make better scheduling decisions.

"Timing is everything, and this book tells you why!..." Read more

"...In “When: The Scientific Secrets of Perfect Timing,” Pink looks at the nature of time in three sections...." Read more

"...Great insights on “time” - timing, when is the best time, and how to insure time on journey’s is remembered by delivering strong endings...." Read more

"A timely read indeed..." Read more

42 customers mention "Advice level"37 positive5 negative

Customers find the book's advice practical and easy to follow, with one customer noting it can be applied to life right away.

"...informative and entertaining book with pertinent and applicable guidelines and strategies to better understand the "why" of "when"..." Read more

"...All told, this is a very easy and quick read. The writing is crisp and clear and the author has a good sense of humor...." Read more

"...sound tests to assess your chronotype quite easily, Pink offers a simple test and a variety of tips throughout the book in chapters titled “Time..." Read more

"...When" is not a book about meetings (never fear!) but it is an easy, delightful read that gives us all the clues we need to start tackling this..." Read more

14 customers mention "Style"14 positive0 negative

Customers appreciate the book's style, describing it as engaging and addressed in a pink fashion, with one customer noting its well-laid framing.

"...It’s a coherent look at it with actionable things for readers...." Read more

"...Addressed in Pink fashion, well researched and full of stories to support the ideas presented...." Read more

"...may be that he delivers carefully researched material with the eloquent style and humorous prose of an accomplished novelist while providing info..." Read more

"...And as nicely put in the final page, the author achieves to create positive difference in reader's live...." Read more

10 customers mention "Productivity"10 positive0 negative

Customers find the book productive, with practical research results on productivity, and one customer notes improved performance in the morning and evening.

"...great (and unconventional) thoughts and suggestions on timing and productivity backed up with solid research...." Read more

"...great that he points out the role of time of day in test results, trial outcomes, and parole hearings...." Read more

"...Learning about chronotypes and practical research results on productivity, leadership and working in teams allowed me a framework to connect my..." Read more

"...Which he does well in this book. Karen Briscoe, author and podcast host 5 Minute Success" Read more

12 customers mention "Endings"8 positive4 negative

Customers have mixed opinions about the book's endings, with some appreciating them while others find them weak.

"...He also explains the significance of beginnings, midpoints, and endings...." Read more

"...before I finished the book Once I finished it I felt it lacked a smooth conclusion, it was more of a "this is all I got and time to publish the..." Read more

"...Part 2 is about the emotional power of beginnings and endings. There are also some crucial insights on midpoints...." Read more

"...graceful, grateful endings. Five stars, and then some." Read more

13 customers mention "Pacing"0 positive13 negative

Customers find the book's pacing unsatisfactory, with multiple reviews noting its repetitive content and monotonous tone.

"Too much repetition makes it a very quick read. I found the book stating some obvious and perhaps a bit elementary." Read more

"Boring. Couldn't finish the book. Donated to charity." Read more

"...Because of this, much of the book is repetitive and trying to stretch the idea across several avenues...." Read more

"...Very repetitive...." Read more

Pages are prefect.
5 out of 5 stars
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Book came in perfect condition :)
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Top reviews from the United States

  • Reviewed in the United States on January 9, 2018
    Format: KindleVerified Purchase
    Daniel Pink has already written a couple of best-selling books, and it’s safe to say this one will be his latest. It’s a book about timing, the “when” side of the “what” coin. When is a lot more critical than most of us assume. And it’s importance is naturally underscored simply because “when” seems less controllable than “what”.

    But both assumptions are generally wrong. Or at least a bit myopic. We can adapt the what to the when in most cases. And we can control the when, perhaps by starting over, or taking a short break, or even a nap (“Zambonis for our brains”), far more than we may currently imagine.

    The key is to understand “when” in a more expansive context. And, in the end, that’s what the book strives to do, and does well. Pink puts when in the context of the waves of the day (your chronobiology), the events of the day (the importance of lunch, breaks, naps), the when of getting on track (sometimes you need to re-start), the meaning of when milestones (the importance of midpoints and poignant endings), and the important role of timing in becoming synchronized with the people and the world around us, which, in turn, fosters belonging and a sense of purpose.

    As is the current trend in books of this genre, the prognosis and the recommendations are scientific, which essentially means that Pink and his researchers have scoured a lot of literature looking for patterns.

    The problem with patterns, however, is that it is often difficult to know if you are witnessing a causal pattern or a resulting pattern. Pink is clearly aware of the problem and has taken as many steps as can be practically taken to differentiate one from the other. Nonetheless, even in a thorough and responsible research effort such as this, the patterns discerned are ultimately probabilistic, not certain.

    A related problem is determining which patterns are truly natural and which are acquired. A night owl behaves and performs like the night owls in the study but were they born that way or did they acquire the pattern through prior habit, ingrained out of necessity, not choice? And can those patterns be altered or redefined? (Maybe the stuff of a future book?)

    Pink, however, is well aware of both of these limitations to research such as is chronicled here. And in addition to navigating around them he makes it work by not over-promising on the conclusions. While the book is inspirational, therefore, it stops short of promising an end to world hunger. And that, compared to many popular books in the genre, I think, gives the work even more credibility and importance.

    In the beginning, I might warn you, many of the observations and recommendations may strike some readers as plainly intuitive. As a sexagenarian I have to admit that I had, through trial and error, already come to some of the same conclusions the book identifies without the benefit of the scientific research. That’s no claim to fame or attempt to dissuade you from reading it, however. I lost a lot of time getting there on my own and, in the end, Pink does what great researchers and historians ultimately do by rising above the facts and figures. He puts it all into a larger perspective that draws it all together and enhances the impact in a way that I never had.

    While it’s a minor footnote in the book’s premise, the money line for me has less to do with timing and more to do with the bandwidth of time itself. Pink notes, “By now, it’s well known that 99 percent of us cannot multitask.”

    I could not agree more. Multitasking, I believe, or attempts to multitask, are killing productivity in the American workplace and, in fact, causing a lot of harm (e.g., texting while driving). Multitasking is a myth and we do people a grave injustice by encouraging it. If your boss tells you that you are good at multi-tasking I strongly recommend you find a new boss.

    I also agree that contrary to what we are frequently told by our personal coaches and advisors, “living in the present” is a lot less important than understanding the present in the larger context of who we are and why we’re here.

    All told, this is a very easy and quick read. The writing is crisp and clear and the author has a good sense of humor. It should take no more than a few hours and there are plenty of study guides and worksheets to help you translate the research into actual behavior.

    Very well done.
    56 people found this helpful
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  • Reviewed in the United States on August 14, 2018
    Format: KindleVerified Purchase
    I think the best way for you to know what Dan Pink wants you to get out of When: The Scientific Secrets of Perfect is to quote a long paragraph from the end of the book.

    “The product of writing— this book— contains more answers than questions. But the process of writing is the opposite. Writing is an act of discovering what you think and what you believe. I used to believe in ignoring the waves of the day. Now I believe in surfing them. I used to believe that lunch breaks, naps, and taking walks were niceties. Now I believe they’re necessities. I used to believe that the best way to overcome a bad start at work, at school, or at home was to shake it off and move on. Now I believe the better approach is to start again or start together. I used to believe that midpoints didn’t matter— mostly because I was oblivious to their very existence. Now I believe that midpoints illustrate something fundamental about how people behave and how the world works. I used to believe in the value of happy endings. Now I believe that the power of endings rests not in their unmitigated sunniness but in their poignancy and meaning. I used to believe that synchronizing with others was merely a mechanical process. Now I believe that it requires a sense of belonging, rewards a sense of purpose, and reveals a part of our nature. I used to believe that timing was everything. Now I believe that everything is timing.”

    Dan Pink begins the book like the good speech writer he was, with an interesting story and a question. The story is about Captain William Turner, who was in command of the Lusitania when German U-boats sank her and escalated World War I. We know that in the hours immediately prior to being torpedoed, Turner made several bad decisions. Pink says, “Maybe those decisions were bad because he made them in the afternoon.”

    That’s his transition to the opening of the book and the idea that we can understand many things about us by understanding what scientific research is finding out about timing. Pink calls it “an emerging body of multi-faceted, multi-disciplinary research.”

    Pink has divided his book on “perfect timing” into three sections. Part 1 is about the day. There are two chapters. Part 2 is about “Beginnings, endings, and in between.” There are five chapters in that section. Part 3 is two chapters on “Syncing and Thinking.” Here’s a little more detail about the contents.

    Chapter one is devoted to the hidden pattern of everyday life and introduces us to chronotypes. While chronotypes result in a personal pattern of daily rhythms, they all include three stages: a peak, a trough, and a rebound.

    The next chapter is about breaks and naps. It also addresses the question that Pink raised in the introduction about whether Captain Turner’s bad decisions were caused by being in the afternoon.

    Part 2 is about the emotional power of beginnings and endings. There are also some crucial insights on midpoints. That’s where Pink introduces us to what he calls “The uh-oh effect.” That’s that period where you or your team are working on a project and suddenly realize that if you don’t get your act together, you won’t make your deadline. Uh-oh.

    The final section of the book is devoted to syncing and thinking. There’s one chapter on syncing, the way that we work in groups. Pink says that group timing requires “someone or something above and apart from the group itself to set the pace, maintain the standards, and focus the collective mind.” He calls that “someone or something” a “boss.”

    The final content chapter of the book is “Thinking in Tenses.” It’s about how we deal with the past, present, and future.

    In addition to the core content of this book, Pink gives us a “Time Hacker’s Handbook.” I suspect that he does this for two reasons. It makes the book longer, pushing it up beyond the magical 250 pages that most mainline publishers want a business book to have. And, by putting the practical applications stuff in the Time Hacker’s Handbook, Pink avoids the tough writing challenge of integrating it into the basic text of the book.

    In A Nutshell

    When: The Scientific Secrets of Perfect is pretty much Dan Pink. The writing clips along, and you'll learn lots of interesting stuff. Pink is great at pulling together a bunch of surveys and studies and stuff and making a point. But that’s also the problem, he’s always making a point. That means that he glosses over things that don’t help him make his point. He also doesn’t spend much time talking about the complexities. In this book, one of those complexities might be how the different factors, such as diets and schedules and chronotypes interact in real life. And, as with every Dan Pink book, I always wonder what he’s left out.

    If you want a quick introduction to the research around timing and our biological clocks, buy and read this book. If you want a more comprehensive or even-handed treatment of the subject, skip this book and do some of the research work yourself.
    34 people found this helpful
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  • Reviewed in the United States on September 18, 2018
    Format: HardcoverVerified Purchase
    This is the book I was looking for two years ago when beginning my research, and I'm beyond delighted to have found it. I owe so many thanks to the people who sent it my way! (And of course to Daniel Pink for writing it. Thanks!)
    My focus area is meetings and how organizations can use them to keep work humming and people connected. There's plenty of research into meeting practice, but I couldn't find anything that addressed the crucial question of timing—how often should people meet, at what times of the day, for how long—and how this question of timing taps into what makes us tick. "When" is not a book about meetings (never fear!) but it is an easy, delightful read that gives us all the clues we need to start tackling this timing question in earnest.
    I especially appreciate Mr. Pink's ability to pull new insights from existing studies by revisiting them through the lens of "When". For example, he talks about the Israeli parole board study, which is often cited as evidence that we all have a finite capacity for decision making each day. "Decision fatigue" implies that decision making is a muscle that wears out; that there's only so much deciding we can do in a day. What if instead, it's just plain fatigue? It's not that we have a fixed allotment of decisions each day. The real challenge is managing energy. Take a break, have a nap, eat a snack - boom! You have a shot at making decent rational decisions again. That an infinitely more useful conclusion than the advice to always wear the same outfit so you won't waste a precious decision on your choice of t-shirt.
    I am utterly thrilled by the opportunity to continue exploring and building on these ideas, and by having such a wonderfully readable reference to share with others.
    One person found this helpful
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Top reviews from other countries

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  • Chris G
    5.0 out of 5 stars Tolle Lektüre mit vielen praktischen Ratschlägen
    Reviewed in Germany on May 26, 2021
    Format: Mass Market PaperbackVerified Purchase
    Sehr gutes Buch über den Einfluss des "Wann" auf berufliche, wie auch persönliche Entscheidungen, Entwicklungen und Situationen im Allgemeinen. Viele praktische Tipps zum Einbau des Gelesenen/Gelernten in den eigenen Alltag. Das Buch lässt sich zudem wirklich gut lesen und fesselt auch durch viele Studien und Beispiele. Bin froh, dass ich auf es gestoßen bin!
    Report
  • Amazon カスタマー
    5.0 out of 5 stars Good for undestand timing for not only personal but business.
    Reviewed in Japan on March 16, 2019
    Format: KindleVerified Purchase
    This book is first book writen in English by Daniel Pink for me.
    I could deeply understand when I would be better to act for business decision.
  • Cliente de Kindle
    5.0 out of 5 stars definitivamente aprendí más sobre Timing
    Reviewed in Mexico on May 12, 2024
    Format: KindleVerified Purchase
    El timing es muy importante para mi y este libro amplio mi panorama sobre el tema, es un muy buen punto de partida al mundo del tiempo!
  • Raquel
    5.0 out of 5 stars Muy ameno, recomendable
    Reviewed in Spain on October 31, 2020
    Format: Mass Market PaperbackVerified Purchase
    Muy ameno de leer y el tema es muy interesante, aplicable en el día cotidiano y a nivel profesional.
    Este escritor sabe cómo mantener la atención del lector durante todo el libro.
    Aunque está en inglés es bastante fácil de leer, utiliza un lenguaje y vocabulario muy sencillo.
    A diferencia de otros libros, este autor cita escrupulosamente todas las fuentes, así que un 10% del libro son páginas de referencias, lo cual no le resta calidad al libro y puede que sea útil si te mueves en ese campo y quieres consultar alguna fuente.
    Calidad de papel y portada buenos, es un formato de libro pequeño, cabe en cualquier bolso.
  • Chris W
    5.0 out of 5 stars Ever wondered when the best time to [insert activity] is ...?
    Reviewed in the United Kingdom on February 25, 2018
    I've read several of Daniel Pink's books and on the strength of those bought this one. The subject of 'when' is the best time to do certain things (such as analytical and creative thinking, exercising, decision-making and so on) and good timing is a really interesting subject matter and not one I've thought much about before. Daniel's researched this meticulously and presented it really well - making it flow well and a good length.

    Reading the chapter on morning larks and night owls, which took the concept beyond what you usually hear, made a lot of sense as to the times of day, and how, I work well and less so. In addition to being a fascinating read each chapter contains a section on practical applications. Now I know when I'm best off doing my creative thinking, the benefits of an afternoon nap and a possible reason why my recent visit to the doctor was worse in the afternoon than in the morning.
    2 people found this helpful
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