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The Culture Code: The Secrets of Highly Successful Groups Kindle Edition
“A truly brilliant, mesmerizing read that demystifies the magic of great groups.”—Adam Grant, author of Think Again
A BLOOMBERG AND LIBRARY JOURNAL BEST BOOK OF THE YEAR
Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?
In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.
- LanguageEnglish
- PublisherBantam
- Publication dateJanuary 30, 2018
- File size2.4 MB
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From the Publisher



Editorial Reviews
Review
“If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code. This book is a marvel of insight and practicality.”—Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better
“The Culture Code is a step-by-step guidebook to building teams that are not just more effective but happier. Whether you lead a team or are a team member, this book is a must-read.”—Laszlo Bock, CEO of Humu, former SVP of People Operations at Google, and author of Work Rules!
“Daniel Coyle has a gift for demystifying elite performance and breaking it down into empirical facts. This is indispensable for anyone looking to lead, build, or find an elite culture.”—Rich Diviney, retired Navy SEAL Officer and director of outreach for the Barry-Wehmiller Leadership Institute
“There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read.”—Seth Godin, author of Linchpin
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Introduction When Two Plus Two Equals Ten
Let’s start with a question, which might be the oldest ques- tion of all: Why do certain groups add up to be greater than the sum of their parts, while others add up to be less?
A few years ago the designer and engineer Peter Skillman held a competition to find out. Over several months, he as- sembled a series of four-person groups at Stanford, the Uni- versity of California, the University of Tokyo, and a few other places. He challenged each group to build the tallest possible structure using the following items:
• twenty pieces of uncooked spaghetti
• one yard of transparent tape
• one yard of string
• one standard-size marshmallow
The contest had one rule: The marshmallow had to end up on top. The fascinating part of the experiment, however, had less to do with the task than with the participants. Some of the teams consisted of business school students. The oth- ers consisted of kindergartners.
The business students got right to work. They began talk- ing and thinking strategically. They examined the materials.
They tossed ideas back and forth and asked thoughtful, avvy questions. They generated several options, then honed he most promising ideas. It was professional, rational, and ntelligent. The process resulted in a decision to pursue one particular strategy. Then they divided up the tasks and tarted building.
The kindergartners took a different approach. They did not strategize. They did not analyze or share experiences. They did not ask questions, propose options, or hone ideas. n fact, they barely talked at all. They stood very close to one another. Their interactions were not smooth or orga- nized. They abruptly grabbed materials from one another and started building, following no plan or strategy. When hey spoke, they spoke in short bursts: “Here! No, here!” Their entire technique might be described as trying a bunch of stuff together.
If you had to bet which of the teams would win, it would not be a difficult choice. You would bet on the business school tudents, because they possess the intelligence, skills, and ex- perience to do a superior job. This is the way we normally hink about group performance. We presume skilled individ- uals will combine to produce skilled performance in the same way we presume two plus two will combine to produce four. Your bet would be wrong. In dozens of trials, kindergart- ners built structures that averaged twenty-six inches tall, while business school students built structures that averaged
ess than ten inches.*
Teams of kindergartners also defeated teams of lawyers (who built towers hat averaged fifteen inches) as well as teams of CEOs (twenty-two inches).
The result is hard to absorb because it feels like an illusion. We see smart, experienced business school students, and we find it difficult to imagine that they would combine to produce a poor performance. We see unsophisticated, inexperienced kindergartners, and we find it difficult to imagine that they would combine to produce a successful perfor- mance. But this illusion, like every illusion, happens because our instincts have led us to focus on the wrong details. We focus on what we can see—individual skills. But individual skills are not what matters. What matters is the interaction. The business school students appear to be collaborating, but in fact they are engaged in a process psychologists call status management. They are figuring out where they fit into the larger picture: Who is in charge? Is it okay to criticize someone’s idea? What are the rules here? Their interactions appear smooth, but their underlying behavior is riddled with inefficiency, hesitation, and subtle competition. Instead of focusing on the task, they are navigating their uncertainty about one another. They spend so much time managing sta- tus that they fail to grasp the essence of the problem (the marshmallow is relatively heavy, and the spaghetti is hard to secure). As a result, their first efforts often collapse, and they
run out of time.
The actions of the kindergartners appear disorganized on the surface. But when you view them as a single entity, their behavior is efficient and effective. They are not competing for status. They stand shoulder to shoulder and work ener- getically together. They move quickly, spotting problems and offering help. They experiment, take risks, and notice outcomes, which guides them toward effective solutions.
The kindergartners succeed not because they are smarter but because they work together in a smarter way. They are apping into a simple and powerful method in which a group of ordinary people can create a performance far beyond the um of their parts.
This book is the story of how that method works.
Group culture is one of the most powerful forces on the planet. We sense its presence inside successful businesses, hampionship teams, and thriving families, and we sense when it’s absent or toxic. We can measure its impact on the bottom line. (A strong culture increases net income 756 percent over eleven years, according to a Harvard study of more han two hundred companies.) Yet the inner workings of ulture remain mysterious. We all want strong culture in our organizations, communities, and families. We all know that t works. We just don’t know quite how it works.
The reason may be based in the way we think about cul- ure. We tend to think about it as a group trait, like DNA. Strong, well-established cultures like those of Google, Dis- ney, and the Navy SEALs feel so singular and distinctive that hey seem fixed, somehow predestined. In this way of think- ng, culture is a possession determined by fate. Some groups have the gift of strong culture; others don’t.
This book takes a different approach. I spent the last four years visiting and researching eight of the world’s most suc- essful groups, including a special-ops military unit, an nner-city school, a professional basketball team, a movie studio, a comedy troupe, a gang of jewel thieves, and others.* I found that their cultures are created by a specific set of skills. These skills, which tap into the power of our social brains to create interactions exactly like the ones used by the kindergartners building the spaghetti tower, form the structure of this book. Skill 1—Build Safety—explores how signals of connection generate bonds of belonging and iden- tity. Skill 2—Share Vulnerability—explains how habits of mutual risk drive trusting cooperation. Skill 3—Establish Purpose—tells how narratives create shared goals and values. The three skills work together from the bottom up, first building group connection and then channeling it into ac- tion. Each part of the book is structured like a tour: We’ll first explore how each skill works, and then we’ll go into the field to spend time with groups and leaders who use these methods every day. Each part will end with a collection of concrete suggestions on applying these skills to your group. In the following pages, we’ll spend time inside some of the planet’s top-performing cultures and see what makes them tick. We’ll take a look inside the machinery of the brain and see how trust and belonging are built. Along the way, we’ll see that being smart is overrated, that showing fallibility is crucial, and that being nice is not nearly as important as you might think. Above all, we’ll see how leaders of high-performing cultures navigate the challenges of achieving excellence in a fast-changing world. While successful culture can look and feel like magic, the truth is that t’s not. Culture is a set of living relationships working toward a shared goal. It’s not something you are. It’s something you do.
* I chose groups using the following qualifications: (1) they had performed in the top 1 percent of their domain for at least a decade (where applicable);
(2) they had succeeded with a range of different personnel; (3) their culture had been admired by knowledgeable people across their industry and be- yond. To help guard against selection bias, I also looked at many cultures that weren’t so successful (see page 40 for an example).
Product details
- ASIN : B01MSY1Y6Z
- Publisher : Bantam
- Accessibility : Learn more
- Publication date : January 30, 2018
- Language : English
- File size : 2.4 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 260 pages
- ISBN-13 : 978-0804177009
- Page Flip : Enabled
- Best Sellers Rank: #27,267 in Kindle Store (See Top 100 in Kindle Store)
- #9 in Business Teams
- #23 in Business Processes & Infrastructure
- #32 in Business Leadership
- Customer Reviews:
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About the author

Daniel Coyle is the New York Times best-selling author of the The Culture Code, The Secret Race, The Little Book of Talent, The Talent Code, Lance Armstrong's War, Hardball: A Season in the Projects and the novel Waking Samuel. Winner (with Tyler Hamilton) of the 2012 William Hill Sports Book of the Year Prize, he is a contributing editor for Outside magazine, and also works a special advisor to the Cleveland Guardians. Coyle lives in Cleveland, Ohio during the school year and in Homer, Alaska, during the summer with his wife Jen, and their four children.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book highly insightful, with one review noting how establishing a purpose creates shared goals and values. Moreover, the book is easy to understand and entertaining, featuring interesting stories that follow a narrative structure with actionable points. Additionally, they appreciate its focus on vulnerability, with one review highlighting how it leads to achievement and continuous improvement, while another mentions how it breaks down how successful cultures operate. The audiobook version receives positive feedback for its sound quality.
AI Generated from the text of customer reviews
Customers find the book insightful, appreciating its useful concepts and engaging examples. One customer notes how establishing a purpose creates shared goals and values, while another describes it as an in-depth look at high-performance teams.
"...this book covers a set of topics that I've found most effective at delivering a fully functioning, highly functioning team where trust is complete..." Read more
"...from this well-needed book to make the case for building a strong culture within teams to enhance camaraderie and effectiveness...." Read more
"A lot of the principles in the book were annoyingly accurate when it comes to building teams...." Read more
"Such an inspiring book! All true stories, perfect for any leader" Read more
Customers find the book engaging and fun to read, with one customer noting it's not boring.
"...As such I find value in Strengths Finder, DiSC assessment, Good to Great, Flexible Leadership, and many others...." Read more
"Gleaning more than expected from this well-needed book to make the case for building a strong culture within teams to enhance camaraderie and..." Read more
"...books on companies, teams, and organizational culture, I thoroughly enjoyed the book. I appreciate the punchiness of the book...." Read more
"I enjoyed this book. The author have a flair for making Dry subjects interesting. Drawing you in...." Read more
Customers find the book easy to read and understand, with one customer noting how the author uses simple wording to communicate complex ideas.
"...Two easy reads that work extremely easily together." Read more
"...I also appreciate the workflow that was made easy because of the simple explanations for them." Read more
"Easy to read, easy to understand, and valuable insights...." Read more
"The book is beautifully written. Full of anecdotes and memorable quotes from experts...." Read more
Customers appreciate the storytelling in the book, finding it interesting and well-told, with actionable points woven throughout the narrative.
"Such an inspiring book! All true stories, perfect for any leader" Read more
"...Coyle’s a good storyteller and he makes it a point to try to tell stories you may have heard before from an angle where you haven’t seen them before...." Read more
"The book is beautifully written. Full of anecdotes and memorable quotes from experts...." Read more
"Overall - the book makes great points and tells the story through real life examples...." Read more
Customers appreciate the book's emphasis on vulnerability, noting that teams must build safety and be willing to show their true selves. One customer highlights how this approach leads to achievement and continuous improvement, while another points out that trust among group members is critical.
"...As such I find value in Strengths Finder, DiSC assessment, Good to Great, Flexible Leadership, and many others...." Read more
"...respond to culture in the same ways – emotional, physical, and psychological safety – even though we are now at work instead of in hunter-gatherer..." Read more
"...is framed around three skills for building a great group culture: Build Safety, Share Vulnerability, Establish Purpose. Easy enough...." Read more
"...protects the organization—is comprised of three critical elements: Safety, Vulnerability, and Purpose...." Read more
Customers find the book entertaining and engaging, with one customer noting how the author makes dry subjects interesting.
"I enjoyed this book. The author have a flair for making Dry subjects interesting. Drawing you in...." Read more
"...This book on the other hand was entertaining, had great examples of modern leaders and gave actual results of studies!..." Read more
"Author uses fun and interesting stories to demonstrate his points. Would be a fun book to read as a team at work...." Read more
"...This is the best instrument if you want your team productive and fun to be in." Read more
Customers enjoy the sound quality of the audiobook, finding it engaging and resonant, with one customer noting how it draws them in.
"...The author have a flair for making Dry subjects interesting. Drawing you in. Using teams that he has interviewed and observed in real life scenarios." Read more
"...Great reminder to me about the importance of being a good listener and what can come from it...." Read more
"Great read, informational, heart tugging & life altering...." Read more
"...copies for clients because the book is well written and offers many sound ideas on how to more successfully lead teams...." Read more
Customers find the book to be an extraordinary guide, with one customer noting how it breaks down the code for creating winning culture, and another mentioning how it works well with the talent code.
"The culture code gives 3 key skills that your team needs to have to tribe and move forward...." Read more
"...The Culture Code is the extraordinary guide for those of us willing to build much better organisations...." Read more
"...The Culture Code spells it all out. This is an important book for all teams and groups." Read more
"...It’s a book on generating human excellence. It’s a book on our tribal natures and how to tap into it. I can’t recommend this book enough...." Read more
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Creating Highly Successful Teams
Top reviews from the United States
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- Reviewed in the United States on April 16, 2025Format: KindleVerified PurchaseI read this book years ago along with dozens and dozens of other books. This one is the leadership style I lean into most often.
As a leader you have to be flexible to deal with different personality types, different education levels, different strengths, etc. As such I find value in Strengths Finder, DiSC assessment, Good to Great, Flexible Leadership, and many others. But this book covers a set of topics that I've found most effective at delivering a fully functioning, highly functioning team where trust is complete and everybody buys in. I doubt I'll ever stop using the ideas in this book because I know my teams benefit from them and my organization benefits from incredible productivity they achieve. Turnover decreased to the point folks only leave for internal promotions and I feel like Popovich with all my old employees filling up the leadership positions throughout the organization since I started teaching them these principles. I highly recommend using everything this book suggests. I even buy a copy for each of my mentees so they can begin to establish their skills before the next promotional opportunity comes up. It's a must-have in my opinion.
Along with this add "Start with why" by Simon Sinek. Two easy reads that work extremely easily together.
- Reviewed in the United States on June 7, 2025Format: HardcoverVerified PurchaseGleaning more than expected from this well-needed book to make the case for building a strong culture within teams to enhance camaraderie and effectiveness. I am inspired by some of the stories and examples of leaders the author writes about in the book.
- Reviewed in the United States on January 20, 2025Format: KindleVerified PurchaseA lot of the principles in the book were annoyingly accurate when it comes to building teams. I particularly enjoyed learning more about how various high performing and successful teams manage their feedback process.
Ultimately, it’s about building a safe environment for each member of the team so that the outcome will become better. I also appreciate the workflow that was made easy because of the simple explanations for them.
- Reviewed in the United States on May 28, 2025Format: HardcoverVerified PurchaseSuch an inspiring book! All true stories, perfect for any leader
- Reviewed in the United States on July 21, 2023Format: KindleVerified PurchaseSince I do most of my reading on a Kindle, my TBR pile is often misleading. I don’t usually have an order to what I read, and I frequently forget when or why I purchased a book. As I looked at the cover of The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle on my Kindle, I had no recollection of when or why I bought the book. I was pleasantly surprised.
Coyle begins by talking about culture and what it meant in the early days of human history. He then explains how our brains are still wired to respond to culture in the same ways – emotional, physical, and psychological safety – even though we are now at work instead of in hunter-gatherer nomadic groups.
The Culture Code shares interviews with several people who have built outstanding teams and cultures, from Google to Dave Cooper, the unofficial father of the SEALs. Several conversations with Cooper show how emotional, physical, and psychological safety in groups creates cohesion, action, and adaptability within those groups.
“Make Sure the Leader Is Vulnerable First and Often: As we’ve seen, group cooperation is created by small, frequently repeated moments of vulnerability. Of these, none carries more power than the moment when a leader signals vulnerability. As Dave Cooper says, I screwed that up are the most important words any leader can say.”
Coyle shares Cooper’s program of AARs – After Action Reviews – with his team and how candor is the most crucial part of building a successful culture. It’s not about positivity, cheerleading, or a you-can-do-anything attitude. Creating a culture is about modeling the behavior you want to see and not punishing it when you see it.
There are many helpful tips for leaders within these pages. It’s also worth noting that the subtext of Coyle’s The Culture Code shows that everyone and anyone can be a leader. Leadership isn’t about authority, titles, or deference to another person; it’s about honesty, vulnerability, and consistency.
Having read a fair few books on companies, teams, and organizational culture, I thoroughly enjoyed the book. I appreciate the punchiness of the book. Too many books on team culture highlight tired stories of achievement in the 1950s or focus on one particular success story that is unlikely to be repeatable at another company. Coyle shows real examples and the themes that tie Google and the Navy SEALs together in a flexible, repeatable way. I look forward to instilling some of the techniques where I work.
- Reviewed in the United States on March 29, 2025Format: HardcoverVerified PurchaseEasy to read, easy to understand, and valuable insights. If you lead a group or are a member of a group looking to improve the culture, these concepts can help.
- Reviewed in the United States on March 22, 2025Format: KindleVerified PurchaseI enjoyed this book. The author have a flair for making Dry subjects interesting. Drawing you in. Using teams that he has interviewed and observed in real life scenarios.
Top reviews from other countries
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brunaReviewed in Brazil on December 28, 2023
5.0 out of 5 stars Excelente abordagem e comparações!
Format: HardcoverVerified PurchaseO autor compara grupos de bebês, com executivos de uma maneira impressionante e nos mostra que as vezes, ter títulos é menos importante do que fazer o básico.
- LCReviewed in South Africa on August 29, 2024
3.0 out of 5 stars Mediocre book
Format: PaperbackVerified PurchaseIf you read a lot of business books this book is definitely not for you. I have read most of the "lessons" in this book in other books. I found it extremely boring.
Most of the things in this book are almost speculative and hearsay.
- KrutikReviewed in India on April 17, 2024
5.0 out of 5 stars This book taught how we to grow any group of people so that they achieve their goal
Format: PaperbackVerified PurchaseKrutikThis book taught how we to grow any group of people so that they achieve their goal
Reviewed in India on April 17, 2024
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Dominique Arrighi de CasanovaReviewed in France on February 23, 2018
5.0 out of 5 stars Sur quelles manières de faire se fonde la réussite des équipes les plus performantes
Daniel Coyle avait déjà mené l'enquête dans Le petit livre du talent, ouvrage dans lequel il cherchait à comprendre comment se cultivaient les talents.
C'est à une autre enquête qu'il nous invite dans "The Culture Code". Il tente de répondre à cette question : qu'est-ce qui fait que certains groupes s'avèrent plus performants que ne le serait la somme de leurs membres là où d'autres le sont moins.
Pour cela, il nous emmène explorer différents environnements capables de générer des performances exceptionnelles : IDEO, PIXAR ou Johnson & Johnson mais aussi l'équipe de Basket des San Antonio Spurs ou l'unité d'élite de la Marine américaine (SEAL Team 6). Il nous plonge également dans des recherches universitaires sur lesquelles il s'appuie pour expliquer ce qu'il a observé.
Il met en évidence 3 caractéristiques majeures :
- Créer un cadre de sécurité où l'on peut s'exprimer sans crainte de représailles.
- Ne pas hésiter à parler des vulnérabilités de chacun car ce niveau d'échange fonde la confiance et la solidarité entre les membres de l'équipe,
- Définir, faire vivre et sans cesse se référer à une noble cause (high purpose) qui fédère et inspire l'ensemble des membres de l'équipe, en particulier dans des situations critiques pour lesquelles aucune procédure n'existe et qui exigent des décisions rapides.
Le choix des termes pour exprimer ces 3 caractéristiques est contestable : le cadre de sécurité agrège des pratiques d'écoute, de reconnaissance, de partage d'expérience, mais aussi de sélection drastique des membres ; les vulnérabilités, qu'on pourrait également appeler humilité, symbolisent toutes les pratiques qui permettent de construire une atmosphère de confiance et de solidarité; la noble cause vise tout ce qui va permettre de partager les critères de discernement dans la conduite des opérations au quotidien.
L'intérêt de ce livre, agréable à lire, grâce à son style narratif, réside également dans son souci pratique. Pour chaque thème, l'auteur le développe selon une structure ternaire :
- présentation du thème
- étude de plusieurs cas pratiques d'organisations l'ayant mis en oeuvre
- idées pour aider le lecteur à le mettre en oeuvre.
Ce livre s'inscrit dans ce courant du management contemporain (voir par exemple Principles: Life and Work, Reinventing Organizations: Vers des communautés de travail inspirées., La Révolution Holacracy : Le système de management des entreprises performantes, An Everyone Culture: Becoming a Deliberately Developmental Organization), qui pointe que l'obstacle principal à la performance réside dans une culture qui fait primer la hiérarchie et la régulation par la norme écrite là où l'enjeu clé se situe dans un rapport juste à la réalité et une recherche permanente de la vérité.
C'est une bonne synthèse pour comprendre que certains schémas de pensée encore très présents dans le monde professionnel sont obsolètes et causent les difficultés qui ne peuvent résoudre qu'en en changeant.
- DANReviewed in Australia on January 9, 2025
5.0 out of 5 stars Thought Provoking
Format: PaperbackVerified PurchaseI love this book. It's easy to read, it's actionable, and it creates opportunities to find parallels between your workplace and some of the most successful companies in the world. I bought a copy for each of my team.